Promotion

Why promote on social media?

Social media is one of the best places to build awareness of your brand online. It’s a major reason why businesses use social media promotion, but some other benefits of social media include that it can:

• Target audiences with pin-point precision: Social media platforms know a lot about their users. If you promote your brand on social media, you can take advantage of that information to target your audience based on demographics such as age, location, preferences, behaviors, etc.
• Reach new audiences similar to yours: Because of social media’s targeting power, you can easily target potential customers that have similar demographics to your current audience.
• Send qualified traffic to your site: With social media advertising, you can easily direct traffic interested in your brand to your site to boost conversion rates.
• Boost sales and leads: Social media platforms let you advertise your products and services. Many platforms even allow you to set up landing pages and stores directly on the platform (think Facebook Marketplace) so people can easily convert or buy.
• Help you better understand your audience: With advanced targeting and tracking provided by social media platforms, you can more easily analyze the data and optimize your social media promotions to match your audience.
• Provide quality means of engagement with your audience: The social nature of social media platforms means people are eager to interact and engage with others. Considering that 74% of people follow brands on social media, you have ample opportunities to engage with your audience using social media.

How to promote on social media

1. Choose your social media platform
The first step to promoting on social media is choosing the right social media platform. It takes some research to find where your audience likes to hang out, as well as some willingness to experiment and try different platforms.

2. Build up your brand on social media
The idea is to have a place on social media that provides enough information about you and your brand. When you promote on social media, people will want to know more about your brand’s personality and identity.

3. Complete your profile
Your profile contains information about your business, and it’s where users will go when they want to know more details about your business. To do social media promotion successfully, you need to have your business information readily available on your profile.

4. Integrate your logo
Your logo is what your audience will use to identify you on social media. On social media, your profile picture will stand out more than your profile name, so it’s essential to have a well-branded logo.Your logo helps you improve brand identity. It helps give your brand a personality, making it much easier for people to form a connection with your brand.

5. Use hashtags with your content
Hashtags are a lot like keywords in search engine optimization (SEO). Users on social media use hashtags to find content that they find interesting. Using an industry-appropriate hashtag like #UrbanOutfitters or #coldbrewcoffee can help your audience find your brand on social media.

6. Post content on your social profiles
If you want to gain followers on social media, you must post content frequently and consistently. Consistency ensures your content reaches your audience, while high-quality, relevant, and authentic content gets your audience to engage.

7. Cross-promote on other channels
If you want to maximize results with your social media promotion strategy, use cross-channel marketing to help you reach a wider audience.