Account home

Account home provides a summary of your account activity and highlights your top Tweets, mentions, and followers for any given month. It also provides detailed information on how your account is performing, how far you’ve progressed, and helpful tips on how to improve your account strategy.

Account home is the new homepage for analytics.twitter.com. You can still access your Tweet Activity Dashboard (the previous home of analytics.twitter.com) by selecting the “Tweets” tab located within the header.

How to access account home

You must have access to Twitter Ads or Twitter Analytics to access account home. You can access account home by signing up at analytics.twitter.com, or by signing up at ads.twitter.com.

In addition to visiting analytics.twitter.com, you can access account home by selecting “Account home” from the drop-down menu on the “Analytics” tab located on the campaign dashboard.

What information is included in account home?

Account home provides a 28-day summary of Tweets, Tweet impressions, profile visits, mentions, followers, and Tweets linking to your website or app.

A monthly summary also provides the same information for any given month. Summary metrics will only display when data is available.

• Tweets: Number of times you Tweeted
• Tweet impressions: Number of times people are served your Tweet in their timeline, search results, or from your profile
• Profile visits: Number of times people visited your profile
• Mentions: Number of times your @handle was mentioned in Tweets
• New followers: Number of new followers you gained
• Tweets linking to you: Number of times your Twitter Card(s) was Tweeted by you and/or other people

Your top performing Tweets are also showcased monthly, including your: 

• Top Tweet: Tweet that received the highest number of impressions
• Top media Tweet: Tweet with photo or video that received the highest number of impressions
• Top Card Tweet: Tweet with a Twitter Card that received the highest number of impressions; this can include other people’s Tweets
• Top mention: Tweet that mentioned your @handle and received the highest number of impressions; this can include other people’s Tweets
• Top follower: Account with the highest follower count that followed you in a given month

You can select “View Tweet details” to learn more information about a specific Tweet, or select “View follower” to find out more about your top follower.