Demographics: Age targeting

We have a number of age buckets that you can target. Some buckets are available globally, while others are only available if you’re targeting Japan. 

We collect age data based on the birthdates people have entered on their Twitter profile. Then we extend our age inference to other Twitter users who may not have provided Twitter with their birthday, based on a number of attributes such as the accounts they follows and their interests.

To target an age group: 

1. Navigate to “Targeting” > “Demographics”
2. Under the “Select an Age” section, you can choose “All ages” or “Age range”
3. If you’re setting an age range, choose the bucket you’d like to target

Note: If you’re targeting any geo-location outside of Japan, you will not be able to use an age bucket marked “Japan only”. 

The age segments available for global targeting are:

• 13-24
• 13-34
• 13-49
• 13-54
• 13+
• 18-24
• 18-34

• 18-49
• 18-54
• 18+
• 21-34
• 21-49
• 21-54
• 21+
• 25-49

• 25-54
• 25+
• 35-49
• 35-54
• 35+
• 50+