Demographics: Language targeting

This targeting option gives advertisers the ability to reach people based on the language(s) that they understand. We derive a person’s language from a number of different sources – including the language selected in their profile settings and the languages that correspond to their activity on Twitter. If we infer that a person understands multiple languages, they will be targetable by each language. 

To target a language:

1. Navigate to “Demographics” in the targeting section of campaign setup
2. Click into the search box under the “Language” header
3. Search or scroll through the options and click the checkbox next to any languages that you want to target

If selecting more than one language, you will be targeting people who understand at least one of the languages chosen. For example, if you select English and French, your campaign will serve to people who understand English or French. 

We currently offer 46 different languages to choose from:

• Albanian
• Arabic
• Basque
• Bengali
• Bulgarian
• Catalan
• Chinese (Simplified)
• Croatian
• Czech
• Danish
• Dutch
• English
• Farsi
• Finnish
• French

• Galician
• German
• Greek
• Gujarati
• Hebrew
• Hindi
• Hungarian
• Indonesian
• Irish
• Italian
• Japanese
• Kannada
• Korean
• Latvian
• Malay

• Marathi
• Norwegian
• Norwegian Bokmål
• Polish
• Portuguese
• Romanian
• Russian
• Serbian
• Slovak
• Spanish
• Swedish
• Tamil
• Thai
• Turkish
• Ukrainian
• Urdu