Twitter Analytics

How to use Twitter Analytics

Analyze your Tweet data to understand your followers. Every word, photo, video, and follower can have an impact. 

Twitter Analytics shows you how your audience is responding to your content, what’s working, and what’s not. Use this data to optimize your future Twitter campaigns and get better results. 

Overview of key dashboards

Account home

Your monthly Twitter report card

This dashboard features high-level statistics and is a gallery of your greatest hits. We’ll spotlight your top-performing Tweets and introduce you to the influencers in your network.

Tweet Activity Dashboard (TAD)

Metrics for every single Tweet

You’ll know exactly how many times people have seen, Retweeted, liked, and replied to each Tweet. You can also filter by Promoted-only Tweets. You can adjust the date range and export the data as a .CSV file.

Video Activity Dashboard (VAD)

A deep dive into your videos

This dashboard displays retention, view rate, and completion rate for all of your videos on Twitter. You can also filter by promoted views on videos. You can adjust the date range and export the data as a .CSV file.

Analyze your Twitter Ads campaigns

Campaign dashboard

Get data-driven insights on your paid ads performance. Your impressions, results, engagement rate, and cost-per-result are tracked here. The results are based on what type of campaign objective you selected.

Conversion tracking

Conversion tracking starts where Twitter stops. Measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on Twitter. Set it up now to learn about your customer’s journey. 

Additional resources

Business Insights Dashboard

Built to help you get (even) better at Twitter, you’ll get weekly recaps on your followers and impressions. Plus personalized tips and resources to help you keep growing.

Get help

Have more questions? Read our step-by-step guides and answers to common questions in our Ads Help Center, or get in touch with a Twitter Ads specialist for more information.