Twitter followers

The power of Twitter’s audience

People come to life on Twitter and they drive what’s happening. They’re real, straightforward, and unfiltered. Passionate and plugged-in. Brave, bold, and dynamic. 

Twitter Ads can connect you to that audience when they’re most receptive. When people follow you on Twitter, you’ve locked in their attention and you get the chance to convert them from loyal followers to devoted customers. There’s many ways you can increase your following — here’s just a few of our top, tried-and-true tips.

How to get more Twitter followers

Follow these tips to build up your audience and grow a community of engaged and valuable followers:

• Tap into trending topics. Find keywords and hashtags that relate to your industry and audience, and use them in your Tweets to get noticed.
• Create valuable content. People choose to follow others based on the content they put out. Make sure yours is meaningful, unique, and adds value. Be sure to add a variety of visuals and videos to your Tweets.
• Tweet consistently. It’s important to have a regular cadence of content that your audience can count on and look forward to. Create a content calendar to plan out your ideas.
• Engage with thought leaders in your community. Follow influential people in your field, or interact with or Retweet their posts to build connections.
• Promote your @name everywhere. Add a follow button to your website, include a link to your Twitter profile in your email signature, and promote it on offline collateral such as business cards.
• Tap into your existing customer base. Upload your email contacts and let your customers know you’re ready to have a conversation by following them on Twitter.