UX Writing

How can you use metrics and data to inform content strategy?

Understand keywords that the audience uses to search for information.
Examine where users drop off in a user flow, then conduct usability tests to consider how wording could be updated for clarity.
Look to which are the most visited pages, and which pages are ignored to reconsider which information is really necessary.
All of the above.

Why is it important to listen to the language users use during usability tests?

It ensures you use language that designers and developers are familiar with.
It can help inform how the team may want to talk about the product or name features in a way that is directly inspired by users.
SEO is defined by usability tests.
All of the above.

Which of the following is NOT part of Clinton Forry’s definition of content strategy? Content strategy helps align…

Organizational goals.
Audience expectations.
Thoughtful copywriting.
Sustainable online content.

UX writing can refer to:

The keywords users use to land on a website page.
The overall strategy for managing UX teams.
The text that users encounter when interacting with a product.
All of the above.

Why is it important to put the user at the center when considering content?

Marketing teams risk wanting to communicate too much information which ultimately isn't in the interest of users.
Many sites use copy that talks at users without considering their actual needs.
It's crucial to consider what information users need, and when they need it.
All of the above.

Why is it important for notifications to be well timed?

To provide value to the user, they need to receive information when it's relevant. By anticipating their expectations or concerns, you can use notifications to put users at ease and give them the confidence to continue with an experience or flow.
There are so many distractions in the world that notifications are necessary for all products capture and hold the attention of customers.
If there are not enough notifications, users will think that something is not working correctly.
All of the above.

What is microcopy?

Small interactions that engage users.
Large blocks of content that guide the user through an experience.
The small, nearly invisible, text that helps guide a user through an experience.
All of the above.

Which of the follow is NOT an example of microcopy?

Text that accompanies an error message to guide the user.
The information above (or below) a form field to tell you what information you need to fill in, and any necessary guidelines.
The word or short phrase on a button.
All the copy that a user encounters and interacts with in a product.

What is the value of working with user stories or job stories when considering content?

You can get into the mindset of the user.
You can consider different user needs that should be addressed through content.
You can consider the context and what the user needs to know at that step in the user flow.
All of the above.

UX writing is an essential aspect of designing digital products, and UX writers should be involved in the design process from the outset.

True
False

Choose the correct statement:

Aesthetics are the most important aspect of product design. Make it look pretty!
Functionality is the most important aspect of product design. Make it easy to use!

The role of the UX writer may include which of the following:

Writing copy that guides users through an app, website, or other digital products.
Working as part of the product team to help design intuitive, easy-to-use products.
Writing code using HTML and CSS for the copy in your product.
Testing and improving your product’s copy.

Some apps use seemingly unnecessary notifications whose primary purpose is to draw users back to the app and boost engagement.

True
False

What does it mean to take a content-first approach?

Wait until all the design is done to start working on content so you can give it your full attention.
Separating the design and copy teams so they can focus on what they do best.
Considering content early on, and refining it throughout the design process.
All of the above.

When should you conduct a content audit?

When you're looking to redesign a website to understand what content you have.
When you want to compare your content against competitor sites.
When you want to look for content gaps in terms of strategic goals.
All of the above.

Why is it important to consider the type of content you will need for a given project?

To think of how content is connected across a platform or messaging system.
To determine what the best jargon is to integrate for the target audience.
To determine how many pages are needed for each user flow.
All of the above.

You’re starting a new job and part of your role is UX writer. You want to make a case that the team needs a content style guide. What argument do you make?

It's a tool to help ensure that word choices help reflect overall goals and strategy.
It ensures that there is a consistent voice throughout all writing on the site or product from spelling, to grammar, tone, and voice.
Once a style guide exists, they're easy to update as teams encounter additional use cases.
All of the above.

UX Copywriting

Quizzes

Participants 286

24.06.2022

Evaluated skills:

Quiz Summary

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Results

Results

Categories

1. Question

How can you use metrics and data to inform content strategy?

2. Question

Why is it important to listen to the language users use during usability tests?

3. Question

Which of the following is NOT part of Clinton Forry’s definition of content strategy? Content strategy helps align…

4. Question

UX writing can refer to:

5. Question

Why is it important to put the user at the center when considering content?

6. Question

Why is it important for notifications to be well timed?

7. Question

What is microcopy?

8. Question

Which of the follow is NOT an example of microcopy?

9. Question

What is the value of working with user stories or job stories when considering content?

10. Question

UX writing is an essential aspect of designing digital products, and UX writers should be involved in the design process from the outset.

11. Question

Choose the correct statement:

12. Question

The role of the UX writer may include which of the following:

13. Question

Some apps use seemingly unnecessary notifications whose primary purpose is to draw users back to the app and boost engagement.

14. Question

What does it mean to take a content-first approach?

15. Question

When should you conduct a content audit?

16. Question

Why is it important to consider the type of content you will need for a given project?

17. Question

You’re starting a new job and part of your role is UX writer. You want to make a case that the team needs a content style guide. What argument do you make?