Курс “Facebook Ads”. Раздел “Set up ad campaigns, ad sets, and ads”. Общий тест по топикам 1-40

What audience doesn’t exist?

Core Audience
Listening audience
Custom Audience
Lookalike Audience

Where you can run your Ads?

Facebook Feed
Stories
Messenger
all of the above

What objectives fall into the category Consideration?

Traffic
Engagement
App Installs
all of the above

Write the name of the objective as described below.

Encourage people to take a specific action on your business’s site, such as having them add items to a basket, download your app, register for your site, call your business or make a purchase.

Lead Generation
Conversions
Traffic
Engagement

If you want to build a memorable brand and have the means to measure ad recall lift, you should use…

Reach objective
Brand Awareness objective
Reach and Brand Awareness objectives
Engagement objective

What admins page have do when they will get a notification that you have requested access?

nothing
approve your request
gave you password
send this notification to you

Main reporting metric for Lead generation objective?

link clicks and link click rate
leads generated and cost per lead
Engagement rate
cost per link click

How many objectives are in this category Consideration?

only 1
4 objectives
5 objectives
6 objectives

To use Conversions objective, you’ll need to:

install the Facebook pixel on your website
install the Conversions API on your website
verify the domain for your website
all of the above

What objectives fall into the category Conversions?

Reach and Traffic
Catalog Sales and Store Traffic
Engagement objective
Lead Generation objective

Why building custom audience is important?

because it allows companies to know their audience
bacause it allows companies to target contextual advertisements directly at their audience
because it allows companies to share information for all the Facebook users
because it allows companies to monitor customer activity

What criteria can be chosen to adjust your target audience?

Location, Gender, Amount of Facebook friends
Location, Demographic, Interests, Gender, Age
Age, Location, Device type
there is no right answer

What is not a type of demographic segmentation?

Age
Income
Lifestyle
Gender

Why is it needed to target by Interests?

it helps to identify the individual members of your audience by certain characteristics, wants and needs
it helps to define consumer trends in your industry that you may need to watch or follow
it helps to define consumer's city or country what can be useful for local brands
it helps to define consumer's previous purchases which were similar to your product

Is it possible to exclude some territory from advertising?

Choose the most appropriate variant:

yes, it is possible
only in some countries
in some cases
no, it's not possible

Targeting by Geographical Behavior aren’t:

people who actually live in a particular region
people who have recently visited a region
people who want to travel to the region
people who are in a region on vacation or otherwise traveling

What is the minimum age on Facebook?

12
13
14
15

What audience types are available to target ads to people under the age of 18 globally, under 20 in Thailand and under 21 in Indonesia?

Language targeting
Customer list Custom Audiences
Lookalike Audiences
all variants are incorrect

When we need gender traffic?

when we have specific product for men and women
when we create new ads
when we want to show our skills on Fb ads
we do not need gender traffic

Why do marketers recommend to create separate versions of your ads – one targeted to men, the other to women?

just waste your time
the same product is often sold differently to men and women
they don’t recommend to create separate versions of your ads
always

What happens if you don’t use language localization on Facebook?

you will not able to start the campaign
you will lose your clients (because people prefer, in general, to see their native language)
nothing
you will have more clients (because people will try to understand what is your product is and will tap ads)

If I want to advertise in multiple languages, will I need to translate the text myself?

some languages translate automatically. If you'd like, you can edit the translated text
all languages translate automatically. So don't worry!
German and France languages translate automatically. All others you need to translate
yes

Why is detailed targeting important?

to create a very specific audience
to separate ads from differend audience
to include special groups to your audience
to change the way your ads shows

What advanced features are using in detailed targeting?

OR, AND, INCLUDE, EXCEPT
OR, AND, EXCLUDE, ALL
OR, AND, INCLUDE, EXCLUDE
OR, AND, EXCEPT, NONE

What are the interest categories NOT available on Facebook?

sports and outdoors
family and relationships
food and drink
sport and wellness

Which one of the following description is NOT about Facebook interest targeting?

it targets the things you’re interested in
it delivers your ads to your target people
it target by 10 main categories including hobies, food and location
it derives the information from your lifetime activities on the platform

What is not one of the main sub-categories of Facebook Ads Behaviors?

Anniversary
Financial
Sport
Travel

Why are the Keys to Behavioral Targeting so important?

Behaviors allow you to target spending habits of Facebook users
being able to identify users through where they spend their money gives you a unique opportunity to change or reinforce spending habits
all of the above
all variants are incorrect

What is not the benefit of Facebook Ads demographic targeting?

using demographic targeting is ensuring you get more clients
using demographic targeting you can increase the quality of your leads, which should lead to more conversions
using demographic targeting you don’t pay for adverts that are reaching people who aren’t going to buy from you
it's enables you to shrink the size of the pool and target customers that match your buyer persona

What demographics you can employ for your Facebook Ad strategy include?

age, gender, location
relationship status, education, income
political interests, language
all of the above

What are NOT the types of Custom Audiences:

Website Custom Audiences
App activity Custom Audience
Customer list Custom Audience
Engagement Custom Audiences
Lamentable Custom Audiences

Your customer list custom audiences should be updated:

once a month
regularly
rarely
once a year

What format can be customer list:

CSV or TXT
CSV or ХТХ
CСV or TXT
CSZ or TAT

The following list shows the information types that Facebook accepts:

Email
Last Name
First Name
all of above

What are Facebook Website Custom Audiences?

people who have previously visited client's website
the Audiences for retargeting
all of the above
all variants are incorrect

What Can We Use Website Custom Audiences (WCA) For?

reaching visitors who bought a particular product with related products or accessories to cross-sell
reaching out to visitors who visited certain sections or content types in your site with similar/related content to encourage revisits
reaching out to visitors who have not visited your site in a while
all of the above

To reach users taking specific actions (called “app events”) within your app, you’ll need to set up your app events for each platform that your app is available in.

true
false
this is configured automatically
for this task, you need to involve the app developer

Can you set up your own custom events for app activity?

no, it is impossible
no, you can choose one of 14 pre-defined events
yes, it is possible
no, you can chose few from 14 pre-defined events

What is Facebook Engagement?

Facebook engagement is defined as action that someone install your app
Facebook engagement is defined as any action that someone takes on one of your posts or comments in your ads, groups, or pages
Facebook engagement is defined as action that someone share your post
Facebook engagement is defined as action that someone click your ads campaign

What is the most valuable type of engagement on Facebook?

comments
likes
shares
saves

You can create an Engagement Custom Audience based on people who watch your video on:

TikTok
Instagram
Youtube
any video hosting

For what term can you create an audience who watch ads video?

one month
90 days
180 days
any time during the past 1 to 365 days

Is Facebook Lead Ads optimized for mobile?

yes
not for all models
only for tablets
only for desktop

What details does facebook leads ads allow marketers to capture?

newsletter subscriptions
demo requests
contest registration
all this

What should you do first before starting to work with Canvas Facebook Ads?

try all variants of Facebook Ads
sell products
decide what your marketing goals are and what you want to achieve through these ads
get new customers

Which one components available for creating in Canvas?

button
clickable link
text for copy
video

For which term can you select an audience that has engaged with your Facebook page?

between 30 and 90 days
between 90 and 180 days
between 1 and 90 days
between 1 day and 365 days

What the types of targeting can you do with Facebook Engagement?

everyone Who’s Engaged with Your Page
anyone Who’s Engaged with Any Post or Ad
anyone Who’s Sent a Message to Your Page
all variants correct

You can create a source audience (also known as a seed audience) using data from…

Customer Information
Website Visitors
Offline activity
Engagement
all of the above

Lookalike Audiences are formed based on…

source audiences
general information from Facebook
data from your Website
data from your facebook page

Creating a lookalike audience based on this custom audience allows you to…

reach out to people who have behaviors similar to your engaged audience
increase your chances of further engagement
increase your chances of further sales
all of the above

Сomplete the sentence. The more watch time the users have…

the better the Video Lookalike Audience will be
the worse the Video Lookalike Audience will be
will not affect the Video Lookalike Audience
the better engagement will be

You can apply the following conditions to include Facebook video viewers to your Custom Audience…

people who viewed at least 3 seconds of your Facebook video
people who viewed at least 10 seconds of your Facebook video
people who either completed or viewed at least 15 seconds of your
all of the above

You can apply the following conditions to include Instagram video viewers to your Custom Audience…

people who have watched 25% of your Instagram video
people who have watched 50% of your Instagram video
users who have watched 75% of your IG video
users who have watched 95 % of your Instagram video
all of the above

Minimum number of emails of the lookalike source audience is

100
1000
50
500

The quantity emails to create an effective Lookalike Audience According to Facebook is

100
1000-50000
5000-10000
15000-25000

Conversion lookalike audiences let you…

find new target audiences
more followers on a fscebook page
better trafic on websites
more customers

Before you can create the source audience for your conversion lookalike audience, make sure that…

you’ve set up and installed conversion tracking
you have email List Lookalike Audiences
you have big budget
newsletter subscriptions on website

Why are lookalike audience more useful than age-, gender-, or interest-based targeting?

facebook interests might be outdated
facebook interests might be incorrect
your assumptions concerning your potential customers might be inaccurate
all of the above

Lookalike audiences for page likes are

the easiest to set up
harder to set up
the same in complexity
depends on the situation

Why is Campaign Budget Optimization can be more profitable than a budget control at the ad set level?

campaign Budget Optimization is easier than a budget control at the ad set level
using Campaign Budget Optimization you can impact on results of campaign
Facebook disseminates to the ad sets based on performance and it delivers the best results
Facebook is always more loyal to those who trust it with their money, so in this case it gives better results

What is CBO for Facebook:

Campaign Budget Optimization
Community Based Organization
Congressional Budget Office
Cost-Based Optimizer

How much would you spend on ads in a week if you set your daily budget for that week to $10?

only 10$
70 $
a little over 70$
less than 70$

By what percentage should you limit daily budget adjustments?

10%
20%
25%
30%

When you need to use lifetime budgets:

your campaign will be evergreen
you want to maximize strong performance
your campaign has a set budget and end date
you expect to change your budget regularly

When you need to use daily budgets when:

you need to run your ads on a schedule
your campaign has a set budget and end date
you want to maximize strong performance
your campaign will not be evergreen

What is CPM?

Cost Per Million clicks
Cost per 1.000 impressions
Clickability
Cost per Link Click

Choose one of the effective ways to reduce cpm:

reduce the budget
increase the audience
add a few more ads
A/B test your ads

What is CPC?

Cost Per Million clicks
Cost per mille
Clickability
Cost per Link Click

How to reduce CPC?

prepare the Landing page
reduce the budget
split test images and copy
disable retargeting

What is Instagram post?

Instagram feed posts are mobile-only ads that appear as standard Instagram posts to people browsing their feeds
with this placement, your video ads appear between organic videos on Facebook Watch and Facebook News Feed
Marketplace Ads show up when users browse Marketplace or view the Marketplace home page
the Instagram Stories ad placement pops up between user Stories

What is Facebook marketplace?

Instagram feed posts are mobile-only ads that appear as standard Instagram posts to people browsing their feeds
with this placement, your video ads appear between organic videos on Facebook Watch and Facebook News Feed
Marketplace ads show up when users browse Marketplace or view the Marketplace home page
the Instagram Stories ad placement pops up between user Stories

What is News Feed?

ordinary tape of publications
publications – carousels
stories
a separate feed where campaigns broadcast content to their fans

Which customers do News Feed attract?

a cold audience that was led by partner companies
an interested audience that has gone through targeting
an organic interested audience that liked your content
this is normal promotion only through another channel

What is Right-hand colum?

ordinary tape of publications
publications – carousels
these banner ads are located next to the main content (displayed in the top version)
a separate feed where campaigns broadcast content to their fans

What is the main advantage of such banners?

low CPM price
high CTR
high conversion rate
low cost advertising

What is Facebook Audience Network?

paid messages from businesses
publications – carousels
a Facebook tool that helps you organize and manage your business
ads that allows you to extend your campaigns to reach more people using high-quality apps

Why should you use the facebook Audience Network?

it`s could help to connect with the right audience
to increase the reach of your advertising
to reduce the cost of sale / conversion
all variants are correct

Types of Instagram Ads:

Image ads
Stories ads
Video ads
all of the above

Can you run ads at Instagram using Facebook Busines Manager?

yes
no
only using instagram app
yes, but you must buy this service

Курс “Facebook Ads”. Раздел “Set up ad campaigns, ad sets, and ads”. Общий тест по топикам 1-40

Курс “Facebook Ads”. Раздел “Set up ad campaigns, ad sets, and ads”. Общий тест по топикам 1-40

09.06.2022

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