SMM.Test Responsibilities

What does administrative duties include?

a) development of brand identity, awareness
b) set up advertising company
c) take a photo of the product
d) call a potential clients

Which KPI is the most important for your business?

a) Customer satisfaction
b) Revenue per client
c) Leads, Content Reach
d) Message

Account details should include:

a) total number of posts published
b) your social handle
c) change in engagement
d) campaign ROI

How can you track down all your social media accounts?

a) Search the web
b) Search social networks
c) Find keywords
d) Search social networks and the web

What is the first step in strategy building?

a) Determine your most relevant metrics
b) Learn everything you can about your audience
c) Get to know your competition
d) Select Social Media Marketing goals

What do you need to know about your target audience?

a) Age and location
b) Age, location, and interests
c) Age and interests
d) Location and interests

What do you need to do before planning a content calendar?

a) Measure progress and adjust course
b) Look at engagement metrics
c) Research content topics
d) Write posts

Break down your blog content into four sections:

a) Introduction, Body, Conclusion
b) Introduction, Body, Conclusion, Call to action
c) Body, Conclusion, Call to action
d) Introduction, Body, Call to action

Which element describes what your organization does, what your unique values are?

a) Brand promise
b) Brand personality
c) Brand position
d) Brand story

How many brand strategy elements do you know?

a) 6
b) 8
c) 9
d) 5

Visual media marketing includes:

a) Rewriting and visual
b) Visual
c) Copywriting and images
d) Copywriting

What will help you create a visual faster?

a) Template
b) Plan
c) Download images and videos
d) Teamwork

Instagram is:

a) professional network
b) highly visual platform that lends itself well to strong imagery
c) highly visual network for static images
d) highly visual network for static images and short videos

How to write a Facebook post?

a) Keep posts short.
b) Avoid promotional Calls-To-Action
c) Write shareable article headlines
d) All of the above

What is NOT a type of Social Media Moderation?

a) Retrospective Moderation
b) Pre-Moderation
c) Distributed Moderation
d) Automated Moderation

Who can be a Social Media Moderator?

a) Social Media Managers
b) Community Managers
c) Specialist in different types of Social Media Platforms
d) all of the above

What is wrong with implementing a social customer service strategy?

a) Gather a team
b) Implement a chatbot
c) Rely on yourself only
d) Create useful content

How To Get Customers in Social Media?

a) By Chatting & Laughing
b) By Brand awareness & Commitment
c) By Ignoring & Rudeness
d) none of the above

What is TT?

a) A technical assignment for an employee
b) A short description of the project
c) A detailed document of working process
d) A list of tasks for an artist

What should not be included in TT?

a) A structure of the site
b) Terms of payment
c) New terminology for client
d) A list of requirements

Who should write a TT?

a) Designer
b) Product manager
c) Client
d) Both client and designer

What should be included in TT?

a) Employment contract
b) Terms of payment
c) Prototypes of the site
d) Designer’s portfolio

The technical task helps explain:

a) features of your business
b) your promotion strategy
c) what kind of content do you need
d) your business goals

What is the first step of writing a technical task?

a) specify the number of characters
b) compose the structure
c) describe what the company does
d) send references

SMM

Participants 286

03.02.2022

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