SMM.Test Analytics in Social media

What is the main purpose of any social media post?

a) Return on investment
b) Audience Engagement
c) Likes and comments
d) Getting attention

What three common types of benchmarks do you know?

a) Relevant, reliable, realistic
b) Historical, relevant, competitive
c) Industry, reliable, technical
d) Technical, competitive, relevant

Calls to action shouldn’t be:

a) optimistic
b) powerful
c) energy
d) aggressive

A conversion’s form depends on:
d) metrics

a) your interests
b) your business goals
c) engagement
d) metrics

What can affect your social media reach?

a) Content
b) Your interests
c) Business goals
d) All of the above

What are the types of reach?

a) organic reach, fake reach, non-paid reach
b) organic reach, paid reach, viral reach
c) organic reach, paid reach, non-paid reach
d) fake reach, organic reach, paid reach, viral reach

ERR is:

a) Engagement rate by posts
b) Engagement rate by impressions
c) Engagement rate by reach
d) Daily engagement rate

What are the common engagement metrics?

a) reactions, likes, comments
b) shares, saves, direct messages
c) mentions, clicks, profile visits
d) all of the above

Audience growth rate demonstrates:

a) how many people have seen a post
b) how follower count is changing over time
c) how many users come across your social channels
d) how many people mentioned your brand

KPIs allow companies:

a) to see how much money has been spent on ads
b) to find new followers
c) to create a content calendar
d) to evaluate their results

What is the hashtag created by your company for a specific advertisement?

a). Event hashtag
b). Campaign hashtag
c). Trending hashtag
d). Branded hashtag

Which is not one of the key metrics indicators for hashtags?

a). Reach
b). Interactions
c). Popularity
d). Likes

Why is this analysis needed?

a) To understand your mistakes
b) To find out the strengths and weaknesses of a competitor
c) To know your weaknesses
d) To improve the quality of the content

What is competitive analysis in social networks?

a) Content analysis
b) Copyright analysis
c) Visual analysis
d) Analysis of competitors

How to define your target audience?

a). Collect demographic data
b). Collect location data
c). Test your audience
d). All of the above

What is target audience?

a). A list of your clients
b). A list of your followers
c). A list of your potential clients
d). All of the above

Social media analytics will help…

a) Analyze audience
b) Understand the opponents' schemes
c) Promote your own publications
d) Identify working promotion strategies

Which tool can help you with competitor research?

a) PopUp
b) SEMrush
c) SMM Planer
d) ContentLeap

SMM

Participants 286

SMM.Test Analytics in Social media

03.02.2022

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