What are the platforms used for SMM

Why Market on Social Media Platforms?

The number of people using social media platforms globally has been rising for the past decade. The number of active social media users is expected to hit 3 billion before the end of 2020. 

Some of the leading social media platforms in terms of population include Facebook, Instagram, LinkedIn, Twitter, etc. These platforms have reshaped the lives of people in terms of the way they communicate and exchange content on the internet. Your customers are already interacting with brands from your competitors on social media. It means that if you don’t speak to your customers on social media platforms, you will miss out. Great marketing on social media can make your business successful by driving leads and sales. 

Social media marketing platforms can help you achieve your marketing goals, such as:

• Increasing website traffic;
• Raising brand awareness;
• Building conversions;
• Improving interaction and communication with key audiences;
• Creating a brand identity and positive brand association;
• The more that you engage your audience on social media platforms, the easier it will become for you to achieve other marketing goals that you have.

Top Social Media Marketing Platforms

Choosing the best social media platform for your business

Your best bet, when it comes to social media marketing, is to choose the platform that’s the best fit for your brand.

This includes evaluating the platforms to see if your customer base is there, whether or not they’re engaging with brands, and if the platform fits the personality of your brand.

For instance, if your brand seeks to appeal mainly to millennial women, Instagram should be one of your top choices. This platform tends to attract more women than men, and more people under the age of 25 than other platforms.

Alternatively, if you’re a B2B brand, you’re going to find more success on LinkedIn, which is a platform that appeals primarily to professionals and brands looking to connect with other professionals.

Ask yourself:

• Am I a B2B or B2C company?
• Who’s my ideal customer/target market?
• What’s my ultimate goal regarding social media marketing? Is it to sell, to connect, or to build brand awareness?

Best Social Media Marketing Platforms for 2022

1. Falcon

Falcon is a social media marketing platform that offers a 14-day free trial of its Essentials plan (targeting single users and small teams) and suggests larger companies with multiple teams and markets request a demo of the Full suite. It offers weekly training sessions and real-time in-app chat, email, and telephone service. Falcon offers dedicated support on your daily workflows or social media strategy.

Key Features

• A content calendar and campaign planner
• Advanced analytics dashboards
• Community management and in-app support
• Social media advertising and competitor benchmark (Full Suite only)

2. ContentCal

Although ContentCal initially began as a social media marketing agency and then developed a platform focusing on scheduling and publishing, it has since extended its focus to planning, collaborating, analyzing, and storing content. It includes in-built approval flows to help streamline the process and avoid bottlenecks. It is affordable, with plans ranging from $37/mo or $30/mo when billed annually.

Key Features

• It has a visual calendar to plan, create, and share marketing content
• You can create template posts, save ideas, and store images, media, and links in one central content hub
• Automatically publish your content to multiple platforms at your chosen time and date

3. Sendible

It is a multi-purpose social media management tool that does a lot of things. Sendible lets you manage multiple social media accounts, collaborate with your social media marketing team, and monitor brand mentions.

Key Features

• An all-in-one social media marketing platform.
• You can create a social media marketing strategy with Sendible easily.
• Powerful reporting simplifies tracking and analysis.

4. Onlypult

Not only can you use OnlyPult to post on social media platforms, but you can also use it to post to your blog as well. It includes an extensive collection of well-integrated features, and we can only touch the surface in this post. Plans start at $10.50/mo., but they offer a free no credit card 7-day trial. OnlyPult is a quick and easy-to-use tool with more features than your average social media marketing software.

Key Features

• You can post in multiple ways across Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium. It includes auto scheduling and multi-posting.
• It includes Builder, a link-in-bio tool that lets you create micro landing pages that link to other assets.
• It includes a social media listening/monitoring tool for crisis management and improving your customer satisfaction.

5. Visme

If you want to create infographics, presentations, GIFs, charts, or any other type of social media graphics, Visme is the best social media marketing platform tool for it. Visme comes with a simple dashboard, templates, and a huge library of graphics and photos to make your life easier. The best thing about Visme is that it lets you create infographics even if you aren’t a designer.

Key Features

• It has a huge collection of assets for its users.
• You can create several types of visual content.
• It lets you collect and store leads.

6. Audiense

Audiense lets you understand your audience better and is similar to Socialbakers. However, its Audiense Connect is the Twitter marketing platform that is specifically developed for social media marketing. It lets you connect, manage, and grow your Twitter community. The insights will help you improve Twitter performance significantly.

Key Features

• A Twitter chatbot is great for boosting engagement.
• It segments your Twitter audience to improve targeting.
• You can grow your followers with its powerful analytics.