SMM.Test Content creation

What is ROI?

a) the number of times your content was seen, as measured by impressions and reach
b) the number of reactions, comments, clicks, and shares your post receives
c) conversions and referrals from outside sources
d) a quantifiable measure of performance over time for a specific objective

Which is one of the most successful post formats?

a) Guides
b) Storytelling post
c) Ad posts
d) Interviews

What size should a social media photo be?

a) 600 x 1,200 px
b) 800 x 1,000 px
c) 500 x 1,800 px
d) 800 x 1,200 px

What is one of the photo stocks?

a) Figma
b) Adobe XD
c) Pinterest
d) Pexels

What is TOV?

a) Total observed volume
b) Tone of voice
c) Total order value
d) None of the above

Where should a CTA be located in the text?

a) In the middle
b) At the top
c) At the end
d) Does not matter

Which suggestion is the tip to improve video content?

a) Focus on stories, not sales
b) Target relevant audiences on Facebook
c) Include CTA’s
d) All of the above

Which type of video is one of the most successful?

a) Company cultural videos
b) Behind the scenes videos
c) Brand videos
d) FAQ videos

What’s the recommended image ratio for Instagram?

a) 16:9
b) 1:1
c) 4:3
d) 9:16

How to post a Facebook Story to your page?

a) Share your Story using the Facebook mobile app
b) Share your Instagram Story
c) Use the special app
d) By using the Facebook mobile app or sharing Instagram Story

What Is Branded Content?

a) is a marketing technique that involves creating content
b) is an effective response to an increasingly saturated market
c) this is effective content for catering
d) is content that bloggers shoot

What is the main value of Branded Content?

a) don’t create noticeable attention
b) leads to brand recognition
c) helps to easily recognize the audience
d) attracts customers

What is non-branded content?

a) is not about the brand but still supports the industry relative to the brand.
b) is usually clearly about a brand
c) content that gives information
d) content that teaches us something

What is non-branded content for?

a) tell people about the discount
b) to notify people with news
c) is designed to support your reputation management campaign
d) to amuse people

What are the benefits of viral content?

a) Increase sales
b) Work with celebrity
c) Brand Awareness
d) Leads

What needs to be included in the headlines for it to go viral?

a) Names
b) Numbers
c) Facts
d) All options are correct

What kind of content helps you travel back to childhood and youth?

a) Evergreen content
b) Youth content
c) Nostalgic branding
d) Memory content

What should be used to monitor keywords?

a) Google Alerts
b) PopUp
c) KeyPhrase
d) KeyTrends

When do you need to use social media trends?

a) When you’re repeating what has already been done.
b) When your passion may be too strong
c) When it is timely and people are still interested.
d) All options are correct

When don’t you need to use social media trends?

a) When the trend is not appropriate.
b) When you can cast your spin on it while still staying on-trend.
c) When content is relevant to your brand.
d) When the content was used by many famous companies.

SMM

Participants 286

04.02.2022

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