Facebook: Content

Types of Facebook posts

Features

• Schedule and draft posts
• Tag featured products and your location
• Customize URL previews
• Add a custom thumbnail photo to videos (size 463 x 284)

What To Consider: Images will be cropped in preview – use square photos to guarantee a consistent layout and non-distorted images. 

Features

Upload up to 1000 photos to each album

What To Consider:

• Photo Albums can’t be drafted or scheduled
• Products cannot be tagged in photo albums

Features

• Share a various amount of content at once
• Showcase multiple angles of a product
• Edit photo URLs to a specific product page

What To Consider: Only 6 slides (images) can be shared at once – choose wisely 

Features

Different transitions and music to set the theme of the post

What To Consider:

• Slideshows cannot be scheduled or drafted
• All images are cropped into a square

Features

• Several easy-to-use, pre-made templates to choose from
• Multiple post types in one
• Fullscreen experience

What To Consider: Only viewable to mobile users – Instant Experiences do not show up on desktop.

What Types of Posts Get the Most Engagement on Facebook?

Funny Posts

Humor has always been and still is a potent tool for piquing your audience’s interest. And if you’re worried that you might come off as unprofessional, don’t! We live in the 21st century, and the times are changing. People no longer want to have promotions and sales pitches shoved in their faces — they want to be entertained! 

Many wise marketers have adapted their Facebook strategies accordingly and are already seeing success, so you should follow their lead. In fact, Facebook even encourages humor because content like memes performs well.

Share User-Generated Content

Some of the best performing content on Facebook is undoubtedly user-generated content. As soon as you notice your users are making content for you, ensure you share and promote it! UGC has numerous benefits for your brand:

• It saves you a lot of time on content creation.
• It demonstrates that your brand cares about its consumers.
• UGC, more often than not, has a unique and engaging take on your brand or product, which makes it incredibly shareable.

There is much more to user-generated content, but the above are the essentials. If you’re interested in learning about it in more depth, we suggest you read our article on the advantages and disadvantages of using user-generated content.

Current Events

Current events and news are always popular topics in the social media world, so why not make your brand the messenger at times? Even if your products aren’t related to the topic at hand, being vocal about particular current events is an excellent way to build brand awareness and gain exposure. However, do be careful not to overdo it or become overly political. That could cause more harm than good to your brand’s reputation.

Giveaways

You can control the type of engagement you want to drive as easy as one, two, three! You are the one who sets the entry requirements for the giveaway so you can request your users to do anything from liking the post to leaving their email addresses or other personal data. So you can use this versatility that giveaways offer to do much more than just drive social engagement; you can use it to collect case study data, build an email list, and much more. The possibilities are almost endless!

Inspirational Quotes and Images

Two things are undeniable — people love visuals, and inspirational quotes and speeches are all the rage right now! So what happens when you combine the two? You get a winning combo, that’s what!  Combining the power of images with the bang that inspirational quotes create can be a fantastic and easy way to attract people to your posts.

Native Video

Native videos require extra work to create, but they are undoubtedly the type of content with the best engagement on the platform. Research of top Facebook posts in 2018 showed that 81% of them were videos! So despite having to invest a bit extra in video content creation, getting on board the Facebook video train is the best tactic you could settle for when it comes to generating user engagement.

Live Video

Live streaming has been gaining a lot of prominence in the online world, and Facebook is one of the leading social networks in the live streaming department. But what does that have to do with your business goals?

Plenty! Live streaming can benefit your brand in so many ways:

• Users love to engage with live streamers, which applies to both brands and independent content creators. In fact, they are four times as likely to tune into a live stream than to watch a video!
• Live streaming allows more natural communication with your audience, helping enhance brand trust and credibility.
• Setting up a live stream allows for plenty of flexibility and is cost-effective (it doesn’t entail any post-production expenses).

Facebook Business Content Ideas (With Examples)