Instagram: Content

5 types of Instagram content

Instagram feed content

Upload a photo or take a new one and the photo will be displayed on your Instagram account profile and your followers’ feed.

If you are just starting out on Instagram or want to grow your following, the main feed is where people can find you (recommended to you).

IDEAS FOR INSTAGRAM CONTENT:

• Q&A
• Sneak Peak
• How to photos & videos
• Behind the scenes
• Product recommendations Advice
• Motivation
• Influencer Takeover
• Promote new products or services

Instagram live videos

If you want to communicate and engage with your followers in real-time, then you should try Instagram Live. Show your followers the unedited perfectly curated version of yourself/brand.

Open the camera icon at the top left of your main feed & select Instagram Live. Go Live. End the broadcast — save your live stream.

IGTV (aka Instagram TV) 

Instagram feature and app for sharing and viewing videos. The format is similar to Instagram Stories, but you upload long-form content for up to an hour and your videos won’t disappear after 24 hours.

IGTV is perfect if you want to share with your followers a longer-length video and you want to expand your reach with curated videos.

Instagram Stories

Instagram Stories is a feature on Instagram that shows up at the top of the feed. They tend to get a ton of views, and you can upload photos, videos, and even links if your account is verified. The catch is, the photos or videos disappear with 24 hours. So use really timely content here.

IG Stories helps you communicate with your followers by using diverse elements (poll, surveys, etc). Share something with your followers that is time-sensitive, and build a strong relationship with your followers in a creative way.

Reels

Early in 2020, Instagram released its Reels for Stories, snagging a use case from the increasingly popular platform TikTok.

Instagram Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram.

Reels are 15-second, multi-clip videos that can have sound, effects, and music added to them. (So pretty much exactly what you can do on TikTok.) Instagram Reels has an extensive music catalog that you know and love from Instagram Stories already, including modern top hits and established artists.

Reels do have outstanding visibility. The top video on many “explore” feeds is currently almost always Reels content, which is displayed much larger than the rest of the posts on the page.

The Explore section is used to discover new brands and content, which they’re eager to do on Instagram, with more than 70% of users following at least one brand on the platform.