Tools for SMM

Types of Social Media Tools

1. Content curation tools

It’s important to mix up your social media posts by sharing interesting content, and that means curating content. You can waste hours sifting through countless websites, or you can use a time-saving using a free curation tool. 

Feedly is a news aggregator application that offers user an awesome way to find and save interesting articles to share on social media. Not only can you save articles to share later, but you can share content immediately to Twitter, send to Buffer to post or save for later, save to your Pocket account, or to Evernote.

2. Social media scheduling apps

Once you are organized with a strategy and content calendar, take your planned content and schedule it to save time. Now, that doesn’t mean schedule it and then run away to do something else.

Scheduling means that you have a consistent stream of posts going out, but take time to engage and answer any questions your audience might have.

3. Content creation tools

Creating new and visually appealing content is key to keeping your brand fresh and interesting on social media. You also want your branding to be consistent across all social platforms.

When creating graphics, start with professional images. If you don’t have a budget, there are many free sites that have the Creative Commons Zero (CC0) license which means the images are completely free to be used for any legal purpose. Pexels and Unsplash are two great sites to use.

4. Social media analytics tools

Why waste time on social media platforms that don’t work for your business? If you notice a platform really isn’t working out for you, don’t feel like you need to be everywhere. It’s okay to focus on your top performing social platforms and really grow your audience there.

Not all platforms will be perfect for your business, so you might have to do some research and experimenting. Using both social media analytics, and Google Analytics, you can find out how much engagement you are getting when your audience is online, and how much website traffic is generated from social media.