Social media analytics tools

1. Buffer Analyze

Buffer Analyze is a social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

• Instagram Stories analytics
• Posting strategy recommendations
• Create professional reports in as few as two clicks

2. Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

• Analyze paid campaign performance across networks
• Get group report of your social media profiles
• Analyze your team’s performance (task performance, response rates, etc.)

3. Hootsuite

Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

3 cool features:

• Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
• Measure your customer care team’s response and resolution time on Facebook and Twitter.
• Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.

4. Sendible

Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.

3 cool features:

• Create presentation-quality reports with a drag-and-drop builder.
• Measure response times and track team performance in responsiveness.
• Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.

5. Rival IQ

Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics.

3 cool features:

• Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
• Integrate Google Analytics to get a complete understanding of your customers’ journey.
• Improve your Facebook and Instagram ad performance with automated insights.