Facebook Tools for SMM

1. Facebook Messenger marketing

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain the first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results:

• Facebook Messenger messages have an open rate of 50-80 percent.
• Facebook Messenger messages have a clickthrough rate of 20 percent, especially when using chat blasting.
• Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
• Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads).

2. Pull email addresses

Building an email list is tough these days. No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number. With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address. Facebook does all the work for you.

3. Pull phone numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

4. Messenger drip campaigns

If you’ve been in internet marketing for any amount of time, you know how potent a good drip campaign can be. Imagine increasing this potency by 10x.That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

Unlike an email drip campaign, which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours. Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.