Instagram Tools for SMM

1. Sprout Social

Sprout Social represents the best all-in-one Instagram tool for brands that are serious about Instagram growth.

Strategic scheduling. In-depth analytics. Cross-publishing and collaboration.

And that only scratches the surface. When it comes to publishing, Sprout Social is a powerhouse with baked-in features like ViralPost which allows you to schedule content at times when your audience is most likely to be engaged.

2. Loomly

Loomly’s brand success platform emphasizes approvals and workflows to streamline social publishing among teams. For Instagram specifically, Loomly is notable for its in-depth post previews, built-in first comment publishing and the ability to schedule Stories and Reels.

Simple, straightforward and affordable, the app is a no-frills tool for smaller teams and agencies looking to collaborate on Instagram content.

3. CapCut

CapCut offers surprisingly powerful Instagram video editing for both Apple and Android totally for free. Speed controls and quick editing cuts coupled with a massive library of sounds and filters represent an awesome all-in-one tool for brands looking to step up their video marketing.

4. Mojo

Animated tutorials and how-tos are all the rage on social media, particularly for businesses and brands.

Mojo’s mini Instagram studio makes it easy to whip up animated Stories with customer text effects, stylish cutaways and moving backgrounds. The app’s premium version allows you to save your brand creatives for repeat Stories and provides users with fresh templates each month.

5. Inflact

Inflact’s free hashtag generator uses advanced AI targeting to create a list of potential hashtags based on existing tags and related terms.

The tool also allows you to generate hashtags based on uploaded photos. Although the list provided can be pretty exhaustive, it’s a great place to start brainstorming potential tags to insert into your first comment on Instagram.

6. Reputation

Not totally unlike Sprout’s own suite of Instagram listening tools, Reputation analyzes your mentions and customer sentiment to help you understand the crucial conversations happening about your business. For example, the app can highlight keyword terms associated with your brand and benchmark your engagement versus competitors.

7. Linktree

Big among influencers and brands alike, Linktree transforms your bio into a unique landing page that links out to relevant promotions.

The platform boasts templates specific to goals such as social selling, content marketing and audience growth. Want to promote a newsletter or send traffic to your storefront? Linktree can help point people where you want them to go.

And although the customization of your landing page might not be the flashiest, the popularity of Linktree speaks for itself.