What are the types of Facebook Ads

It’s not simple to get Facebook advertising right from the start. However, with a little study and experimentation, anything is feasible. If you follow these guidelines, you’ll find that the trial and error period is done much sooner than you anticipate. You’ll be the expert delivering Facebook ad advice in no time.

Image ads

These straightforward advertisements are an excellent way to get started with Facebook paid advertising. By boosting an existing post with a picture from your Facebook Page, you may generate one in only a few clicks. Simple doesn’t have to imply dull when it comes to image marketing. 

Video ads

Video advertising can show in the News Feed and Stories, or they can be included in lengthier Facebook videos as in-stream commercials. You don’t have to use recorded video content in your video commercials. You may also use GIF-like images or other animations to draw attention to your offer or to explain it.

Poll ads

This mobile-only Facebook ad style adds an interactive element to an image or video ad by including a two-option poll. For each poll choice, you may include a different link.  The total number of replies to each poll choice will be visible to both you and those who respond.

Carousel ads

A carousel ad showcases your product or service with up to ten photos or videos. You may use this format to emphasize distinct features of a single product, many goods, or even combine all of the photographs into one enormous panorama image.  A separate link may be created for each image or video.

Slideshow ads

Slideshow advertisements are a simple method to make short video commercials from still photographs, text, or existing video clips. Ads in slideshows have the same eye-catching motion as videos, but they consume five times less bandwidth. As a result, they load quickly even on sluggish internet connections. They’re a low-cost, low-impact technique to get people’s attention. Within Ads Manager, you may create your ad and add text and music.

Collection ads

These Facebook sponsored advertisements are only available on mobile devices and allow you to display five pictures or videos that customers may click to purchase a product or service. People may buy your things without ever leaving Facebook because to collection advertisements and Instant Experiences (more on them below). When consumers are on the go, this makes internet buying simple. The main image or video may do a lot more than just show off a particular product.

Instant Experience ads

Canvas was the previous name for Instant Experience advertisements. They’re a full-screen ad type that loads 15 times faster than a non-Facebook mobile page. You may even link many Instant Experiences together to give them access to even more mobile material right now.

Lead ads

Mobile devices are the only ones that can see lead advertising. This is because they’re made to make it simple for individuals to give you their contact information without having to type a lot. They’re ideal for gathering newsletter subscriptions, registering people up for a product trial, and letting users to request additional information from you.

Dynamic ads

You may offer targeted items to the clients who are most likely to be interested in them using dynamic adverts. Let’s imagine someone went to your website’s product page or added a product to their shopping cart, but subsequently abandoned the transaction. You may market that precise product on their Facebook feed using dynamic advertisements. This may be a highly effective Facebook marketing tactic since it reminds the potential buyer to complete the transaction.

Messenger ads

Advertise on Facebook Messenger to reach the 1.3 billion individuals that use Messenger every month. Simply choose Messenger as the preferred placement when designing your ad. You must also pick the Facebook feed option.

Stories ads

Mobile phones are designed to be handled in a vertical position. Stories advertisements are a full-screen vertical video format for mobile devices that lets you to optimize screen real estate without requiring consumers to flip their devices.

Augmented reality ads

Filters and animation are used in augmented reality commercials to allow customers to engage with your business. The filter, for example, may show users how a certain lipstick shade would look on their lips or how a pair of spectacles would suit their face. You may also utilize augmented reality advertisements to broaden your reach. Users may shoot selfies with the filter and publish them on their own networks using the advertising.