Hashtags analysis

When it comes to social media marketing for your business, hashtags are a must-have component of any content strategy. These handy small links are ideal for locating related stuff to share, making it easier for your audience to find it, and grouping together like conversations.

Because hashtags are so widely utilized, they can be used in a variety of ways and on a variety of platforms. Using your own branded hashtag to encourage your audience to submit user-generated content or capitalizing on trending hashtags to create popular content are just a few examples of strategies. 

Using hashtags isn’t a difficult or complicated aspect of your marketing plan. Take a look at these suggestions for using specialized programs to track hashtags in your social media posts. 

• Sprout Social
• Keyhole
• Command
• Iconosquare
• Pixlee

When you utilize hashtags in your social media posts, you increase their reach and engagement. Hashtags are one of the most effective organic social media methods, but you must track your hashtags to get the most out of them. So what should you look for when determining whether or not a hashtag is effective in your social media strategy? Here are a few key metrics to consider when evaluating a hashtag’s success:

• Popularity
• Reach
• Interactions
• Users

There are also several different types of hashtags each of them you can use to reach top engagement for your post in social media.

1. Content hashtags. Keyword hashtags that you tag at the end or within your post are known as content hashtags. 
2. Branded hashtags. A branded hashtag is one that your company has created and promotes as a way for people to directly tag your company. 
3. Trending hashtags. Using trending hashtags in a way that is relevant to your content and consistent with your brand voice can help your post go viral. 
4. Event hashtags. If your company is hosting an event, if your employees are attending an industry event or conference, or if you’re tweeting about a major national or international event (i.e., major sporting events), make sure to include the event’s hashtag in all of your posts.
5. Campaign/ad hashtags. A hashtag created by your company for a specific campaign, launch, or digital advertisement is known as a campaign/ad hashtag.