SMM.Test Features

Why does brand voice matter?

a) Brand voice increases traffic to the website
b) Brand voice helps you stand out from the crowd
c) Brand voice can help you to get more comments
d) Brand voice doesn't matter

Facebook is the best social media site to use:

a) human tone of voice
b) a light-hearted, inviting tone
c) an informal, playful and engaging tone of voice
d) reasonably formal tone of voice

Why is brand identity so important?

a) It's the "Face" of Your Business
b) Increase sales
c) Improve engagement rates
d) All options are correct

What is brand identity?

a) Image of your ideal customer
b) Collection of elements that a company creates to portray the right image to its consumer
c) Company reviews
d) Writing style

What is storytelling?

a) the process of using fact and narrative to communicate something to your audience
b) one of the most powerful ways to breathe life into your brand
c) one of the main components of a content marketing approach
d) all of the above

All of the following are the elements of storytelling except?

a) Conflict
b) Revolution
c) Characters
d) Resolution

What kind of work is the mood board used for?

a) Any work that has a defined "look"
b) Text work
c) Advertising work
d) Conversations and interviews

The two main goals of creating a mood board?

a) It will help you refine your ideas
b) It helps you communicate your ideas to others
c) It will help teamwork
d) a and b

What type of customer pain points plays a pivotal role in making the customer journey seamless?

a) Financial
b) Process
c) Productivity
d) Support

What site do people use to ask and answer questions?

a) Reddit
b) AskHelper
c) Facebook
d) ReadQuest

What is a sale funnel?

a) most of your users click, scroll, and hover their mouse pointers
b) customer feedback
c) a model for visualizing every stage in the customer journey
d) session recordings

What is MQL?

a) many questioned leads
b) marketing-qualified leads
c) media quality list
d) none of the above

What is a Customer Journey Map?

a) the process of creating a customer journey map
b) a visual representation of the customer journey
c) a specific touchpoint
d) none of the above

What are the 3 stages of the buyer’s journey?

a) amount, content and delegation
b) awareness, consolidation, and delivery
c) awareness, consideration, and decision
d) amount, consideration, and delivery

Main portfolio sections include:

a) The Project, Overview, Strategy & Tactics, The Results
b) The Project, Overview, Strategy & Tactics
c) The Project, Strategy & Tactics, The Results
d) The Project, Overview, The Results

PDF portfolio is made up of:

a) A cover page and end page
b) A selection of projects
c) Your contact info
d) All of the above

What do you need to do for Social Media Reports?

a) Choose the right metrics
b) Prove the value of your strategy
c) Identify seasonality effects
d) Identify trends and new opportunities

Reports can be sent on a:

a) weekly or monthly
b) weekly or quarterly
c) weekly, monthly, or quarterly
d) monthly, or quarterly

Facebook Insights include:

a) Overview
b) Likes
c) Reach
d) All of the above

Social Media Insights will help you:

a) understand your customers
b) drive traffic to the website
c) increase followers
d) all of the above

Time management can help you:

a) increase followers
b) plan your time
c) increase engagement
d) identify your target audience

If you can’t handle the workload:

a) use social media scheduling apps
b) take a rest
c) build a small team around yourself
d) all of the above

SMM

Participants 286

04.02.2022

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