SMM.Test Social media targeting

Complete the statement: “Your […] is what your audience will use to identify you on social media”.

a. Style
b. Content
c. Logo
d. Name

What percentage of people follow brands on social media?

a. 25%
b. 58%
c. 74%
d. 85%

B2B Channels for paid advertising:

a) Facebook and Instagram
b) Facebook, Instagram, and LinkedIn
c) Instagram and LinkedIn
d) Facebook and LinkedIn

After identifying your goal and your audience:

a) reach your ideal cost per acquisition
b) measure perfomance
c) choose a type of paid advertising
d) calculate your budget

Targeting Factors for SEA are:

a) Language
b) Location
c) Remarketing lists
d) All of the above

CPC is:

a) Cost-per-acquisition
b) Cost-per-click
c) Cost-per- thousand
d) Cost-per-view

You can use stories ads on:

a) Instagram and Facebook
b) Snapchat
c) Snapchat, Instagram and Facebook
d) Instagram

Twitter ads work towards these business objectives:

a) Awareness and Consideration
b) Conversion and Consideration
c) Awareness and Conversion
d) Awareness, Conversion and Consideration

How to maximize display advertising targeting?

a) Make banner ads
b) Measure the reach of your ad
c) Define your demographic
d) Build brand awareness

One of disadvantages of display advertising is:

a) lower click-through rate
b) visual
c) awareness
d) targeting option

What is the benefit of remarketing?

a) Improves visual design
b) Suitable not for every industry
c) It's very popular
d) Capitalize on lost website traffic

The main difference between retargeting and remarketing is:

a) in the ad content
b) in the strategy
c) in the result
d) in the audience

Disadvantages of Native Advertising are:

a) measure and custom content
b) measure and deception
c) custom content and deception
d) measure, custom content and deception

Which is the type of native ads?

a) In-Feed Units
b) Paid Search Units
c) Recommendation Widgets
d) All of the above

What Type of Marketing KPIs Is Video Advertising Suited For?

a) Awareness
b) Purchases
c) Lead generation
d) All options are correct

What type of Video Ad is the right one?

a) In-stream ads
b) Content ads
c) TV ads
d) Selling ads

CPM means:

a) Cost Per Miles
b) Cost Per Millenium
c) Cost Per Measure
d) Cost Per Medium

How many types of podcast ads do you know?

a) 3
b) 4
c) 5
d) 6

What is the term referred to in the sentence “a promotional drawing in which prizes are given away at no charge to the participants”?

a) Contest
b) Lottery
c) Sweepstakes
d) All options are correct

What benefits of running a giveaway do you know?

a) Grow your network and generate leads
b) Consumers deciding to go back
c) Value created
d) Frequency Capping

What are the advantages of Facebook Ads?

a) Can come viral
b) Handle Negative Content
c) Facebook Ads Offer More Flexibility than Google Adwords
d) Can use pay per impression with pay per click.

You can use Facebook ads for:

a) Set up Facebook ad campaigns
b) Target many different audiences
c) A/B test your Facebook ad campaigns
d) All options are correct

Which suggestion is correct?

a) The reach from Facebook Ads is equal to the organic reach
b) Facebook Ads do not offer analytics
c) With Facebook Ads you can target specific audience
d) Facebook Ads do not have remarketing feature

On which characteristics you can set up targeting on Facebook Ads?

a) Location
b) Languages
c) Customer behavior
d) All of the above

Which one is the criteria for creating the Facebook advertisement?

a) 150 characters for the body text
b) 30 character link description
c) 40 character headline
d) 200 characters for the body text

Which ad is not one of the most successful ad type?

a) Slideshow ad
b) Carousel ad
c) Video poll ad
d) Video ad

Augmented reality ads – is…

a) A full-screen vertical video
b) Banners that automatically change in order to adapt content and promotions specifically to each user
c) Type of advertisement in which animation and filters are used
d) Kind of advertising format that combines multiple videos or images into a single ad

Which one is not a type of Facebook Ads?

a) Video ad
b) Text ad
c) Image ad
d) Carousel ad

Which is one of the 5 Facebook ad formats?

a) Single image
b) Carousel
c) Slideshow
d) All of the above

What is the maximum number of photos in the Carousel Ad type?

a) 10
b) 8
c) 12
d) None of the above

Which influencers usually have a close relationship with their audience?

a) Nano Influencers
b) Micro Influencers
c) Macro Influencers
d) Mega Influencers

What point should you pay attention to when choosing an influencer?

a) Marital status of the influencer
b) Possession of a higher education diploma
c) Reputation of the influencer
d) There is no correct answer

SMM

Participants 286

SMM.Test Social media targeting

08.02.2022

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