Social Media Monitoring Tools

1. Brand24

When you set up your Brand24 account, you create a Project. This is the social identity for whom you intend to monitor mentions and social activity. On higher plans, you can follow more than one Project.

Brans24 is more than just a mere social media listening tool, however. It provides you with comprehensive data and analysis. It helps paint a thorough picture of how the world perceives your brand.

2. Talkwalker Analytics

Talkwalker is a large-scale social marketing tool, aimed predominantly at large businesses and enterprises. One of its components is Talkwalker Analytics, which is a social listening and analytics suite.

It analyzes online, social, print and TV/radio content in one. It incorporates image recognition technology to track 30,000 brand images.

Talkwalker provides the tools to undertake social listening for your brand over 10 social networks. It goes further than that, however, and monitors discussion on online news sites, blogs, forums, and even offline databases. In total, it monitors 150 million websites.

3. YouScan

YouScan is one of the more mature social media monitoring tools, founded in Kyiv in 2009. Over the last decade, it’s built a solid reputation and attracted clients like McDonald’s, PepsiCo, Nestle, and Google.

At its most basic, YouScan is a listening tool, able to scan social media and the rest of the web for brand mentions, and then analyse those mentions for its larger social impact. The real selling point of YouScan, however, is its image recognition capabilities, which allows users to get decidedly specific in their visual searches.

4. Iconosquare

Not only is Iconosquare one of the top tools for Instagram and LinkedIn marketing, but you can also use it for monitoring brand mentions on Instagram specifically. All in all, it’s a great tool for real-time engagement on Instagram. Its analytics will summarize the mentions your brand has received on Instagram (either in the caption or in the post). You can then use its My Tags feed to monitor all the posts in which you were tagged. You can also use it to analyze mentions with metrics such as mentions by comment, photo tag, or caption. 

Trusted by big brands like Lufthansa, the Premier League, and National Geographic, it offers a free trial and three subscription plans. Though, to take advantage of its brand monitoring feature, you’ll need to sign up for its Advanced of Enterprise plan.

5. Buzzsumo

Although Buzzsumo is not primarily designed as a brand mention or social media monitoring tool, it does come with the ability to set up content alerts. It sends you content alerts on a daily basis whenever it encounters a reference to your brand on social networks. It allows you to set up alerts for your brand, competitors, keywords, authors, domains, and even backlinks. You can refine your alerts to cover just the title of an article, or to search the full text of articles. You can even set it to send an alert when somebody creates a new backlink to your site.

Buzzsumo allows you to set up your alerts to come via email or RSS. It also allows you to create a personalized dashboard to monitor all of your alerts.