PPC - Online Academy

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Gads account organization 9 Topics | 1 Quiz

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0% Complete 0/9 Steps

Creating a google ads account

Account structure

Setup ads account

Targeting location

Budget settings

Business description

Ad groups creation steps

Tests Gads account organization

Search ads 36 Topics | 1 Quiz

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Campaign creation

Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)

Start / End date

Target cost per action (CPA)

Target return on ad spend (ROAS) (PPC)

Maximize Conversions (PPC)

Maximize Conversion Value

Enhanced cost per click

Keyword Strategy

Keyword Research

Keyword match types

Negative Keywords

1 of 2

Display Ads 16 Topics | 1 Quiz

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Create creatives

Create new campaign

Settings (goals, location, language, bidding, budget)

Target Impression Share

Remarketing ads

Tests Display ads

Video Ads 17 Topics | 1 Quiz

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Choosing a goal

Choosing Ads Format

Settings (formats, location, budget)

Skippable in-stream ads

Non-skippable in-stream ads

In-feed video ads

Excluded location (list)

Target Impression Share Bidding

Bidding/Budget (PPC) 4

Create relevant ads

Tests Video ads

Analytics 19 Topics | 1 Quiz

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Google ads analytics (what is)

Link Gads to Analytics

Export data from Google Analytics to GAds reports

Google Ads metrics

Quality Score (Google Ads metrics)

Impression Share (5)

Click-Through Rate (CTR)

Account Activity

Impressions (5)

Setting goals (5)

Quality score (Setting goals)

Google ads ad ranks

Long-tail keywords

Text Ad Optimization

Tests Google ads analytics (what is)

GAds Optimization 8 Topics | 1 Quiz

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Optimization Actions

Bid Management Tips

Negative Keywords

Performance review

Tests GAds Optimization

Audience Manager 8 Topics | 1 Quiz

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Audience manager (PPC)

Audience sources(PPC)

Audience lists (PPC)

Google Ads Audience insights (PPC)

Demographics (PPC)

Location (PPC) 7

Similar audiences (PPC)

Tests Audience manager

GAds tools and settings 26 Topics | 1 Quiz

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Google Ads and Facebook 9 Topics | 1 Quiz

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Google Analytics Data for Facebook Ad Targeting

Adding Google Analytics to a Facebook Page Tab

Setting Up Google Analytics Facebook Ads Integration

Connecting google and Facebook audiences

Retargeting cross-platform

Google Tag Assistant + Facebook Pixel Helper

Retargeting ads

Tests Google Ads and Facebook

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Course Includes

9 Lessons
148 Topics
10 Quizzes