Creating a google ads account

Sign up with Google Ads to start reaching new customers with online ads tailored to your business goals and budget. This guide walks you through creating your Google Ads account and setting up your first ad campaign.

Before you begin

To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes.

Instructions

Google Ads provides 2 modes when you’re creating an account. These are Smart Mode and Expert Mode. By default, you’ll create your account in Smart Mode. However, if you’re a professional marketer, you can switch to Expert Mode

Note: After you create an account in Smart Mode, you can always switch to Expert Mode. However, when you switch your account to Expert Mode, you can’t revert to Smart Mode.

One thing to note is that the old interface gave us a few key items to consider, such as;

1. Choosing your budget
2. Creating your ads
3. Selecting keywords to match your ads to potential customers
4. Entering your billing information

Prior to creating your first campaign, there will be some legwork required in order to avoid having to backtrack in the setup process.  The first two areas recommended to tackle are keyword selection followed by the account structure.