Increasing sales

All businesses focus on different Key Performance Indicators (a quantifiable measure used to evaluate the success of an advertising effort),  it all depends on their business objectives, but the ONE KPI that every business has in common is increasing sales.

Influencer marketing strategies that will help boost your sales

1. Affiliate Programs

When we talk about affiliate programs related to influencers we are simply talking about “commissions”. Commissions are what guide any affiliate marketing program. How do affiliate programs work on influencer marketing? It’s very easy and to the point. With affiliate programs, you create a mutually beneficial agreement between your brand and the influencer. The influencer earns a commission for his/her influence. The influencer receives a percentage of each sale that is attributed to them, every time they drive a sale to the business being promoted they receive an upfront payment. Affiliate programs are great because influencers feel compromised to drive a higher percentage of sales for their own benefit. It will work best if the influencer actually and truly believes in what he/she is selling. Keep in mind that consumers have a lie detector and they know when someone is just selling a product vs when someone actually belives a product or service works. You want to go for the second one.

2. Discount Codes

This is when you provide the influencer with a personalized discount code. The influencer/s will share this promotional code with their audience. The benefit of using this strategy is the “deal”. Who doesn’t love a good discount, consumers are more likely to make an impulse purchase is they see that something is “ON SALE” You can create a personalized discount code that includes the name of the influencer for example or create a generic code that you can use with several influencers (if you’re using more than one). Discount codes are great to drive sales and are also very helpful to track the campaign and measure the percentage of sales that were driven by a specific influencer.

3. Boost Influencer Posts

This strategy is great to build brand awareness. Take advantage of the content that the influencer is creating to promote your product or service. Boost these social posts through paid efforts. This way you’re amplifying your reach and can expand to a wider audience. You can even add a Call to Action on the post that calls for a specific action from the user. Your goal is to drive sales, so why not add a “Shop Now” button in the post? One important thing to keep in mind is that you should always have the influencer’s permission to use his/her content and promote it yourself.

4. Blog Posts

We all know that blog posts are a great way to bring in traffic to your site. Blogs are meant to be helpful and informative and NOT salesy. We must avoid falling into the trap of sounding like a salesman in our blog. Yes, blogs are meant to ultimately drive sales but not through the content per se. If you write a blog is great, but imagine you get someone else who has nothing to do with the brand AND has tons of influence write about your brand. Couldn’t get any better than that, right? Use influencers to boost your business through helpful content.

5. Exclusive Offers

Creating and promoting exclusive and limited offers create a sense of urgency. If you get an influencer to promote this exclusive and sort of “limited time” offer in their social channels you will create an extra incentive for people to make a purchase. You would hit the nail if the influencer is actually making use of the product or service.

6. Product Collaborations

Product collaborations can be huge to boost sales. A product collaboration is simply having the influencer collaborate either on the production, ideation or marketing of the process. You’d have to include their names on the product or service or even on your marketing campaigns. People really trust influencers and having an influencer trust in a brand so much that they would want to have their name on the product or service will get people to trust the brand as well and will be more likely to make a purchase from you.

Want to build brand awareness, gain more conversions and ultimately drive more sales to your business? If the answer is yes, making use on any or several of the above influencer marketing strategies will help you achieve those goals. One important thing to keep in mind though is that even though they are very effective they are not magic, you won’t see results right away. Make sure you align these strategies with your overall marketing strategy, your marketing campaign and be sure to track results.