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  1. Gads account organization
    9 Topics
    |
    1 Quiz
  2. Search ads
    36 Topics
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    1 Quiz
  3. Display Ads
    16 Topics
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    1 Quiz
  4. Video Ads
    17 Topics
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    1 Quiz
  5. Analytics
    19 Topics
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  6. GAds Optimization
    8 Topics
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  7. Audience Manager
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  8. GAds tools and settings
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  9. Google Ads and Facebook
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Lesson 2, Topic 29
In Progress

SKAG`s main benefits

31.01.2022
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The Benefits of SKAG

  • Provides Advertisers with Ideal Control over Their Campaigns

The root benefit of SKAG is that it provides you that much-needed control over any ad campaign you have. With this level of control, you get to improve a lot, if not all, essential aspects of any ad campaign. From more effective ads to more satisfactory user experience and better ROI, these are coveted benefits any advertiser out there can’t get enough of. This is also an advantage that arguably can’t be acquired using any other strategy.

  • Makes It Easier to Track the Performance of Individual Keywords

Any savvy online advertiser and marketer will agree that PPC campaigns require micromanagement to achieve the best possible setup and, in turn, ROI. Using SKAGs streamlines this process because every essential insight on keyword performance will always be available to you.

  • Improves Your Landing Pages’ User Experience

Using SKAGs also gives you the best insights on how you can make your ads more engaging and attractive to users. With the help of this information, you won’t have to look elsewhere to know what steps you have to take to enhance and even personalize your landing pages.

 

 

  • Always Accommodates Scalability

SKAG makes it easy for you to improve your ads’ performance over time due to the sheer amount of accessible high-quality data that will be available to you. Since you’ll always have an inkling about what exact steps to take thanks to them, it’s relatively easier to avoid mistakes and, therefore, scale your campaigns.

  • Decreases the Prevalence of Wasted Expenses

Ad campaigns often have no other option but to weather wasted ad spendings, and if your budget is already tight, this might lead you to quit your campaign in no time. Let’s just say that SKAGs let you filter out negative keywords that only eat up your budget. Since you will be able to closely monitor your keywords’ performance, you will always be in the know about which ones are the most ideal to include in a SKAG.

  • Almost Always Leads to CTR Growth That Often Translates to Better Ad Positions

For many online advertisers, a high CTR is the end-all-be-all for success and profit. Since you will essentially be focusing on only highly targeted keywords with SKAGs, it will be easier for you to focus on getting your ads in front of people who will, in all likelihood, click them every time. Ads with high CTR is often interpreted by Google as being engaging to users and is often used as a gauge of user experience.

Of course, the more your CTR, relevancy, engagement, and your ads’ overall Quality Score improves, the better your ads’ position will be in the SERPs for your target keywords. An added benefit as a result of higher rankings is that you’ll normally be able to acquire winning keywords for a significantly lower bid.

  • Transforming search
  • Duplicating keywords