PPC
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Gads account organization9 Topics|1 Quiz
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Search ads36 Topics|1 Quiz
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Campaign creation
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Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)
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Location
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Language
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Start / End date
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Networks
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Bid strategy
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Target cost per action (CPA)
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Target return on ad spend (ROAS) (PPC)
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Maximize Conversions (PPC)
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Maximize Conversion Value
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Enhanced cost per click
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Keyword Strategy
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Keyword Research
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Keyword match types
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Exact match
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Phrase match
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Broad Match
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Negative Keywords
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Search terms
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Keywords Adding
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NKW list
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Managing Search Terms
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Long-Tail Keywords
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Create ad groups
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Keyword structure
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SKAG
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Single keyword ad groups
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SKAG`s main benefits
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Drawbacks to using SKAG KW groups
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A-B testing
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Adding a target URL
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Write and start PPC Ads
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Titles
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Descriptions
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Headlines
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Campaign creation
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Display Ads16 Topics|1 Quiz
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Video Ads17 Topics|1 Quiz
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Video Ads
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Choosing a goal
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Choosing Ads Format
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Settings (formats, location, budget)
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Formats
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Skippable in-stream ads
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Non-skippable in-stream ads
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In-feed video ads
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Bumper ads
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Outstream ads
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Masthead ads
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Location
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Excluded location (list)
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CPV bidding
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Target Impression Share Bidding
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Bidding/Budget (PPC) 4
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Create relevant ads
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Video Ads
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Analytics19 Topics|1 Quiz
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Google ads analytics (what is)
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Where to find
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Link Gads to Analytics
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Export data from Google Analytics to GAds reports
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Wasted Spend
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Google Ads metrics
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Quality Score (Google Ads metrics)
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Impression Share (5)
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Click-Through Rate (CTR)
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Account Activity
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Impressions (5)
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CPC
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Setting goals (5)
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Maximum bid
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Quality score (Setting goals)
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Google ads ad ranks
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Long-tail keywords
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Text Ad Optimization
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Conversions
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Google ads analytics (what is)
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GAds Optimization8 Topics|1 Quiz
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Audience Manager8 Topics|1 Quiz
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GAds tools and settings26 Topics|1 Quiz
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Google Ads tools and settings
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Account management tools
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Google Analytics
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Ad Preview and Diagnosis
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Display Planner
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Keyword tools
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Keyword Planner
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SEMrush
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KWFinder
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Ahrefs Keyword Explorer
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GrowthBar
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Long Tail Pro
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Majestic
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Keyword Tool
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Moz Keyword Explorer
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SpyFu
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Bid and budget management tools
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WordStream PPC Advisor
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Optmyzr
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Bing Ad Editor
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Marin
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Acquisio
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Canva
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Facebook Ad Gallery
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AdEspresso
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Google ads Editor
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Google Ads tools and settings
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Google Ads and Facebook9 Topics|1 Quiz
Quizzes
Participants 18
- Anna
- Popova
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SKAG`s main benefits
31.01.2022
The Benefits of SKAG
- Provides Advertisers with Ideal Control over Their Campaigns
The root benefit of SKAG is that it provides you that much-needed control over any ad campaign you have. With this level of control, you get to improve a lot, if not all, essential aspects of any ad campaign. From more effective ads to more satisfactory user experience and better ROI, these are coveted benefits any advertiser out there can’t get enough of. This is also an advantage that arguably can’t be acquired using any other strategy.
- Makes It Easier to Track the Performance of Individual Keywords
Any savvy online advertiser and marketer will agree that PPC campaigns require micromanagement to achieve the best possible setup and, in turn, ROI. Using SKAGs streamlines this process because every essential insight on keyword performance will always be available to you.
- Improves Your Landing Pages’ User Experience
Using SKAGs also gives you the best insights on how you can make your ads more engaging and attractive to users. With the help of this information, you won’t have to look elsewhere to know what steps you have to take to enhance and even personalize your landing pages.
- Always Accommodates Scalability
SKAG makes it easy for you to improve your ads’ performance over time due to the sheer amount of accessible high-quality data that will be available to you. Since you’ll always have an inkling about what exact steps to take thanks to them, it’s relatively easier to avoid mistakes and, therefore, scale your campaigns.
- Decreases the Prevalence of Wasted Expenses
Ad campaigns often have no other option but to weather wasted ad spendings, and if your budget is already tight, this might lead you to quit your campaign in no time. Let’s just say that SKAGs let you filter out negative keywords that only eat up your budget. Since you will be able to closely monitor your keywords’ performance, you will always be in the know about which ones are the most ideal to include in a SKAG.
- Almost Always Leads to CTR Growth That Often Translates to Better Ad Positions
For many online advertisers, a high CTR is the end-all-be-all for success and profit. Since you will essentially be focusing on only highly targeted keywords with SKAGs, it will be easier for you to focus on getting your ads in front of people who will, in all likelihood, click them every time. Ads with high CTR is often interpreted by Google as being engaging to users and is often used as a gauge of user experience.
Of course, the more your CTR, relevancy, engagement, and your ads’ overall Quality Score improves, the better your ads’ position will be in the SERPs for your target keywords. An added benefit as a result of higher rankings is that you’ll normally be able to acquire winning keywords for a significantly lower bid.
- Transforming search
- Duplicating keywords