Location

Location targeting

A setting that lets you choose your target locations to reach out to your customers. Learn how to target ads to geographic locations. 

Location targeting lets you select specific locations where you want your ad to be shown. By default, your ads can show to people in, regularly in, or who’ve shown interest in your targeted locations. For example, if you own a bakery in Paris and choose Paris as a targeted location, your ads can show to people located or regularly in Paris, or to people who have expressed interest in Paris bakeries (now or in the past). Alternatively, you can use other location options to limit the location types you target

For most campaign types, you can choose locations for your ads to show. For example, you can choose entire countries, areas within a country like cities or territories, and even a radius around a location. You can also choose your Business Profile locations. Google Ads may also suggest related locations that you can choose to target based on your current settings. You can also select locations to exclude in your campaigns if you don’t want your ads to show in specific regions. Location targeting helps you focus your advertising to help find the right customers for your business, and will hopefully help you increase your profits as a result.

Target ads to geographic locations

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics. Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.

Note: Hotel Ads campaigns can’t be targeted by radius at this time.

This article explains how location targeting works and how to set it up in your account. Location targeting is based on a variety of signals, including users’ settings, devices, and behavior on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these signals vary, 100% accuracy is not guaranteed in every situation. As always, you should check your overall performance metrics to help ensure your settings are meeting your advertising goals and change them accordingly.

 Campaign: Definition

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

• Your Google Ads account can have one or many ad campaigns running.
• Each campaign consists of one or more ad groups.
• Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
• You can create separate ad campaigns to run ads in different locations or using different budgets.

Choose your location and language settings

Help ensure that your ads reach the customers you want by using location and language settings. This article walks you through how to choose these settings for a new campaign.

With location settings, you can target the geographic areas where your ads can appear. Language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.

Example

Let’s say that you own a business in Norway and you’ve targeted your ads to the country of Norway, and set your target language to Norwegian. This means that your ads can appear on Google for customers in Norway who have set Norwegian as their computer language.

Instructions

1. Sign in to your Google Ads account.
2. Click All campaigns in the navigation panel.
3. In the page menu along the left, click Campaigns to reach the campaigns page.
4. Click the plus button .
5. Choose a campaign type and a goal, then click Continue.
6. To target locations, you have the option to:

• Select a location from the listed options…
• Or enter a location in the search box.

1. To edit your target language, enter a language in the search box.
2. Check the box next to the language that you’d like to target.
3. After you choose the rest of your campaign settings, click Save and continue.

How to edit location:

• From the page menu on the left, click Campaigns.
• Click the name of the campaign that you’d like to edit.
• From the page menu on the left, click Settings.
• Click the drop-down arrow next to “Locations.”
• Enter the name of the country that you’d like to target.
• Click Save to add the location.