Create creatives

• What are creatives?
• Creatives are ads that are served to your website or app
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• A creative is the ad served to users on a webpage, app, or other digital environment. Creatives can be images, videos, audio, and other formats that get delivered to users. Creatives must be added to line items in order for them to serve ads. They can also be added to the creative library for later association to a line item.
• Creatives are always associated with an advertiser. 
• Creative types
• There are various creative types you can add to your network, between display, video, and audio, depending on the ad experience your advertiser is trying to create. Learn more about the types of display creatives or the types of video and audio creatives.
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• Good practice for hosted creatives
• Some creative types are hosted directly in Ad Manager. Display creatives hosted in Ad Manager can be up to 1MB in size (see system maximums and limits for more, including video limits). Larger creative files may increase load times and may not represent the best user experience. Work with a professional to optimize creatives and the user experience for your website or app.
• Follow industry guidelines for rich media creative. Review the Interactive Advertising Bureau (IAB) guidelines as a starting point.
• In all cases, you must adhere to the Google Ad Manager terms and conditions as well as creative policies.

Types of display creatives

Learn about the rich ad experiences you can create for display line items

Display line items support a variety of creative types to help your advertisers deliver their message. 

Mobile creatives

Mobile creatives are not a creative type in themselves but may be created and managed under several display creative types. The kind of creative you can traffic depends on whether the ad creative is intended to show in a mobile web browser or mobile app.

Image

Upload standard images or specify URLs of creatives hosted on third-party ad servers. Learn more about adding an image creative.

HTML5

Upload an HTML5 zip file to create rich ad experiences. Learn more about HTML5.

Third party

Use code from third-party ad servers. Learn more about developing and managing third-party creatives.

Campaign Manager 360

Use redirect URLs generated under Campaign Manager 360. Learn more about Campaign Manager 360.

Native format

Use standard or custom native formats. Learn more about native ads.

Custom

Supply your own code to create rich ad experiences. Learn more about setting up and managing custom creatives.

Custom creative template

Use templates defined in your network. May be prompted to input information or upload files. Learn more about traffic with creative templates.

Standard creative template

Use templates included in Ad Manager by default. Templates support a variety of ad experience. Learn more about standard creative templates.

Reporting for display creatives

View display creative metrics in Reporting. Add these metrics when you create a Standard report in Report Builder.

Here are the available metrics:

• Average display time
• Total display time
• HTML5 impressions
• Average interaction time
• Total interaction time
• Interactive impressions
• Clicks – The total number of clicks on all your creative’s exits, including the backup image.
• Backup image – View impressions on backup images if they are served instead of an HTML5 asset.
• Landing page URL – The landing page used for each exit at the time the creative served.

Display creatives are versatile banner creatives that feature:

• Support for image and HTML5 assets: Display creatives are your one-stop-shop for adding image and HTML5 assets to Campaign Manager 360.
• Click tag reporting: You can add reporting labels for display creative click tags in Campaign Manager 360. You can also add reporting labels for your backup asset. Note that for display creatives, landing pages are only used if you do not specify a landing page at the ad level.
• Polite load: Campaign Manager 360 will automatically load your polite load image asset when the total creative size exceeds 150KB.
• HTML5 benefits: If your creative uses HTML5, it can benefit from HTML5 features, such as multiple dimensions to support responsive assets, font files, and support across most browsers and mobile device types. 
• Additional Resources:

https://support.google.com/campaignmanager/answer/4558923?hl=en

https://support.google.com/campaignmanager/answer/4558923?hl=en