Settings (goals, location, language, bidding, budget)

What each campaign setting means

Campaign name

This is where you enter a name for your campaign. Although Google Ads enters a default campaign name for you, you should choose a name that clearly describes the theme of the campaign so that you can easily find it in your account.

Campaign type

The campaign type you choose tailors the campaign setup to what’s appropriate for your goals.You can also choose one or more advertising goals.

Networks

The Networks setting indicates where you want your ad to appear based upon the campaign type you chose. 

Devices

Campaigns target all types of devices, which include desktops, tablets, and mobile devices. Later, you can choose to customize ads for different devices.

Locations and languages

Your campaign’s ads are eligible to show to customers in your targeted geographic locations, or to customers who have selected your targeted language as their browser’s language setting.

Bidding and budget

Choose to manually set your bids for clicks on your ads or let Google Ads do it for you. Depending on your campaign type, you may see additional bidding options to choose from.

Ad extensions

Include even more information with your ads, such as location information, links to pages on your website, and your phone number.

Additional settings

• Schedule: Set a campaign start and end date.
• Ad scheduling: Choose certain days or hours of the week for your ads to show.
• Ad delivery: By default, Google Ads shows your ads when they’re more likely to get clicks or conversions, but you can choose to show your ads more evenly throughout the day.
• Advanced location options
• Campaign URL options

Additional resources: