Location

You can extend your AdWords campaigns by dynamically attaching your business address to your ads, with location extensions. As well as the description lines and URL that appear in your ad text, your ad can also feature your business name, address, and phone number. 

Whether you have multiple storefronts you’d like to promote locally, or a single storefront, location extensions can help attract customers who may be just around the corner and those searching for a business in an area they’re planning to visit soon.

What are Geo Ad Customizers?

Geo ad customizers allow you to leverage geographic data by dynamically changing ad copy based on the searcher’s location. For example, if you have a free shipping offer for your products, and someone in New Orleans is searching for that product, your ad copy will dynamically update to read “Free Shipping to New Orleans.”

Geo ad customizers are easy to set up and easy to maintain. The first step no matter the route you take to geo-customize your ads is to decide what you want to put in the ad copy for the locations you are targeting.

• One great use for these customizers is if you offer free shipping all the time (or a free shipping offer with set price limits). You can set your ad copy to say “Free Shipping to [searcher’s city],” making clear that the shipping offer applies to the searcher’s location.
• Another great use is if you offer a service in just a specific set of cities. In this case, you could update your ad copy to read “Book Now for Next Day Service in [searcher’s city],” or “Order Now for One-Hour Delivery in [searcher’s city]” showing that you are available when and where the searcher needs you.

Manage your store details

Your Business Profile lets you manage how your business appears on Google Search and Maps. You can edit your store hours, website, and street address.

Connect with customers

You can also read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Link to Google Ads

Linking your Business Profile to your Google Ads account is an important first step to start using local formats and measuring offline conversions. 

Show local information in your ads with location extensions

Location extensions encourage people to visit your business by showing your ads with your address, a map to your location, or the distance to your business. Location extensions may also include a phone number or call button so that users can easily call your business.

There are two ways to enable location extensions in your account:

1. If you sell products or offer services at major retailers, the easiest way is to add chain store locations directly to your account in Google Ads (recommended).
2. If you don’t see your retailers in this list or prefer an alternative, you may also link to a Business Profile.

Location by Radius

1) If your campaign is focused on local markets, then click the “Show Map” link

2) What kind of local Businesses are we talking about?

 Retail, Movie Theatre, Furniture, Florists, Dentist or any Business that has a local reach.

3) Click “Target a Radius”

4) Enter the locality you are targeting. Google will add a 20 miles default radius around the locality you have entered.

5) Let us say that you are a Dentist in South Olive Street, Los Angeles. You can enter that address in the textfield (as below)

6) As you can see, the 20 miles radius is defined by default. For countries using metric system, you can select Kilometre radius instead of miles. Based on the historical data on the reach of your Business, you can increase or decrease the radius of the target.

7) Click Add to add the radius to the map

Co-triggering with sitelinks

Location extensions can show together with one-line, two-line and three-line sitelinks.

Location extensions reporting

Reporting is available to evaluate performance at a location extension level. You can even evaluate its impact on online conversions and measure your online conversions per location.

Multiple locations

Based on a user’s search and location, AdWords can automatically display a link to show your multiple nearby locations. When a user clicks on the address link, a new map panel appears to the right of the top search results that will showcase your additional nearby locations. This way, you can increase the chances that your customers find the ideal location for their search.

https://www.thinkwithgoogle.com/marketing-strategies/search/location-extensions/

https://support.google.com/google-ads/answer/6190155

Localize your PPC with Google Geo Ads Customizers