Shared library

Where Is The Shared Library?

You’ve probably overlooked it, but it’s been right there at the bottom of the left-hand column you have become so familiar with:

Once you click on this, you will be found with the following features:

Audiences

This feature in the shared library is a one-stop-shop for your remarketing tags. The audience feature allows advertisers to quickly generate the remarketing tag that will be installed on the site, making it an easy place to go back to find it.

It also facilitates the creation of the remarketing lists according to the audiences that you wish to target, as well as custom combinations for an audience such as the “abandoned shopping cart”.

The Audiences feature in the shared library allows easy access to advertisers to view and monitor these lists as well as their progress in the accumulation of people that have been tracked via cookies within the list and gives a very good overview of the size of the audience as time progresses. There are two list sizes to take into account, one for Search and the other for Display.

Ads

In this part of the shared library, you can create ads that you will share across ad groups or campaigns. I have written an in-depth article exploring the pros and cons of using this feature in your account ‘How to Use Ads in the Shared Library‘.

Budget

The Shared Budget feature is excellent to use when you have a fixed budget to work with for multiple campaigns. In the example below, we can see that I have created 3 campaigns only for the state of California for which my client has assigned a $200 daily budget. I have created a Shared Budget titled California DB (Daily Budget) and assigned the Shared Budget to campaigns targeting California State only:

Campaign Negative Keywords

You can also customize your lists for certain campaigns depending on how you have divided these according to topics. This is one of the most helpful features of the Shared library, as you can have this list on-hand anytime you create a new campaign.

For example, we have a client who offers carpentry services for custom-made wood furniture. Historically, his account and the search terms generally would attract people looking for online manuals, or DIY sites that were not interested in his services. Creating a universal list with negative keywords such as: DIY, How To, Manuals, etc. will ensure that the current campaign, as well as any in the future to which this list is applied to, will avoid these search terms.

Campaign Placement Exclusions

Just as there are keywords we wish to avoid to only show for relevant searches, there are sites that should also be avoided in the Display Network. This feature also lets you create a list of placements that can be excluded amongst different display campaigns that are of no interest.