Setting Up Google Analytics Facebook Ads Integration

How to track Facebook ads in Google Analytics

Step 1: Create a trackable link

The first step to tracking your Facebook activity in Google Analytics is to generate a URL parameter for your ads.

In short, URL parameters provide more context and are the most useful method to measure and track your performance. The best way to build your URL parameter is with Google Campaign URL builder.

Step 2: Create your Facebook ad

Once you’ve built your trackable link, you’ll need to create your ad on Facebook so that you can start measuring your performance once a user clicks on your creative.

Go to Ad Manager and create your ad. If you’re reading this article, it’s likely you know how to do this already.

Step 3: Add trackable link to your Facebook ad

Once you’ve created your Facebook campaign and set the targeting for your ad set, you’ll be asked to create your ad.

There are two ways you can go about this:

1.  The most common option is to copy and paste your whole URL in the “Website URL field”

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2. Or, you can copy and paste into “URL Parameters”

Step 4: Track performance in Google Analytics

Login into your Google Analytics and use the following steps:

Acquisition Report > All Traffic > Source/Medium.

If you’ve set up your UTMs correctly, then you should see that Google Analytics has attributed traffic and conversions to your Facebook channel and medium that you used when you set up your UTM parameter.

Why track your Facebook ads in Google Analytics?

Tracking your Facebook campaigns in Google Analytics is essential as it provides you with a bigger picture of your customer journey and shows you how customers are interacting with your website.

Although you can get some basic information from Facebook about your website, it’s nowhere near as extensive as Google Analytics. You can gather valuable demographic data from your Facebook ad campaigns and track customer behaviour, device functionality and more once a user lands on your site.