Facebook Ad Gallery

Important Components of Facebook Ads

Although they appear simple on the surface, Facebook ads have intricacies that marketers can optimize for better campaign results.
To start, you have three options for text fields: the headline, the main text, and the news-feed link description.
Over time, we’ve observed changes in the length, tone, and word choice in these sections.
The right balance in their composition has a strong influence on whether viewers decide to read more, click through to your landing page, spend time exploring and considering your image, and even understand what your company is and what you’re selling.
For example, if your words run over the required length for their specific fields, as in the ad below, the entire post can become dense and frustrating.

Here, the text is convoluted and missing important points that could guide the viewer to learn more. And we won’t mention the typos and errors -can you spot them?- which are always a No-No!
What could have been an enticing ad for a refreshing, healthful weight-loss product ends up being far less tasteful and effective (for both sales and weight loss, we might guess.)
Studying the subtle ways that brands’ tactics have evolved over the years can help marketers craft ads that are optimized for engagement.

How to create ad in Ads Manager

1. Open Ads Manager.
2. Click Create in the upper left corner of the screen.
3. Select a target that supports the carousel format. The carousel format is only available for the Video Views objective and Instagram Stories placements. You cannot use the Engagement objective with the carousel.
4. Add information in the Campaign Data, A/B Testing, and Campaign Budget Optimization sections, and then click Next.
5. Finish setting up the Budget & Schedule, Audience, Placements, Optimization & Delivery sections and click Next.
6. In the Company Identifier section, select the Facebook Page where you want to run your carousel ad. Connect your Instagram account if necessary.
7. In the Ad Setup section, select Carousel.
8. In the Promotional Creatives section, manually add media or choose how to dynamically add line items from a product group to carousel cards. Dynamic adding of positions to cards is not available for all campaign goals. To use this feature, you will need a product catalog.
9. If you are adding media files manually:
   1. Click the icon to edit the carousel card.
   2. Click Select Image to add an image. Please make sure that the media files you are uploading meet the requirements.
   3. Enter the site URL.
   4. Add a title and description (not necessary).
10. To add a new carousel card with an image or video, scroll down and click the Add Media button. Select Add Image or Add Video.
11. To delete a carousel card, click the Delete button.
12. To change the order of cards, click on a card and drag it to the desired location.
13. To edit a placement, click Select the placement you want to edit.
14. To add cards from other ads, click Select cards from previous ads.
15. To arrange carousel cards by performance level, check the box next to Automatically show top performing cards first.
16. If you don’t want to add your Facebook Page’s profile photo card, uncheck the box next to Add your Page’s profile photo card to the end.