SpyFu

SpyFu is a cloud-based suite of marketing tools that allows you to see (spy on) the ranking history of any domain. With a few clicks, you can easily see every place on Google where the domain has appeared, every keyword it’s bought on Google Ads and every ad variation it has ever published.

What capabilities does SpyFu have?

1. SEO research tools
   Knowing where your competitors rank is a good starting point, but SpyFu also shows you how to turn those insights into strategy. Its SEO tools let you search for any domain and measure its rank gains and losses.

Plus, you can take a look at your own domain and identify which keywords you should focus on first. For example, if you have several keywords that rank on page two of Google, SpyFu can help you nudge them in the right direction and boost your rankings.

2. PPC research tools
   Pay-per-click (PPC) campaigns can become very complicated, very quickly. Even if you’re only buying ads for a few specific keywords, you want to ensure that you spend your ad money wisely. SpyFu has dedicated workflows that allow you to drill down into specialized areas such as keyword groups and ad copy to help find opportunities for optimization.
3. Keyword research tools
   SpyFu’s simple interface makes it easy to instantly receive recommendations on which keywords you’re most likely to rank for, which keywords are worth fighting for and which keywords you should avoid.

From SpyFu’s overview tab, you can get detailed information about relevant keywords. Once you’ve picked a few, you can then drill down into the finer details.