Moz Keyword Explorer

Moz Pro delivers a comprehensive suite of SEO tools for small businesses that want to manage their organic search within one interface. Some Moz Pro tools allow limited free use, so freelancers will find a lot to like here too.

Moz Pro covers the core areas of SEO, but offers less depth on technical SEO than it does on link analysis and keyword research.

How do you use MOZ

Keyword Explorer

Keyword Explorer is a perfect SEO tool to choose keywords. It performs the entire process of finding the best word, prioritizing according to the most important numbers.

KWE also presents all the metrics that are essential for a good SEO:

• Volume;
• Difficulty;
• Opportunity;
• Importance;
• Organic CTR;
• Potential.

Open Site Explorer

Open Site Explorer is a tool that indexes and evaluates sites with an algorithm that simulates the Google search engine.

This is a great tool for finding partners for the exchanging of guest posts, for example. Because with Open Site Explorer you can see the domain’s strength and the authority of a site.

Fresh Web Explorer

Fresh Web Explorer shows in real time, a searched keyword and sites where it was mentioned.

With this tool, you can check a keyword, find mentions of your brand and discover terms that are being searched a lot.

On-page Grader

On-page Grader is a MOZ tool that optimizes pages individually to rank better and obtain more organic traffic.

In addition, On-page finds problems and recommends actions that need to be taken to improve the visibility of the content, keywords and parts of the page.

Crawl test

Crawl Test uses MOZ’s own tracker, the RogerBot, and scans up to 3,000 links of a URL. Upon completion, users receive an email report detailing each page to which this site is linked.

Rank Tracker

The Rank Tracker tool features a ranking of pages and keywords and is capable of saving everything so that they can be easily compared later.

Moz bar

Aiming to assist in analyzing SEO-related metrics and data, MozBar can:

• Ensure access to SEO metrics while the user browses the web;
• Create personalized and separated searches by search engine, country, region or city;
• Demonstrate the difficulty to rank a particular keyword;
• Expose elements of a landing page;
• Predict and validate the copyrights of a page;
• Present information from social media such as Twitter and Facebook.