PPC
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Gads account organization9 Topics|1 Quiz
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Search ads36 Topics|1 Quiz
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Campaign creation
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Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)
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Location
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Language
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Start / End date
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Networks
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Bid strategy
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Target cost per action (CPA)
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Target return on ad spend (ROAS) (PPC)
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Maximize Conversions (PPC)
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Maximize Conversion Value
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Enhanced cost per click
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Keyword Strategy
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Keyword Research
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Keyword match types
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Exact match
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Phrase match
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Broad Match
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Negative Keywords
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Search terms
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Keywords Adding
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NKW list
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Managing Search Terms
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Long-Tail Keywords
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Create ad groups
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Keyword structure
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SKAG
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Single keyword ad groups
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SKAG`s main benefits
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Drawbacks to using SKAG KW groups
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A-B testing
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Adding a target URL
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Write and start PPC Ads
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Titles
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Descriptions
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Headlines
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Campaign creation
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Display Ads16 Topics|1 Quiz
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Video Ads17 Topics|1 Quiz
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Video Ads
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Choosing a goal
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Choosing Ads Format
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Settings (formats, location, budget)
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Formats
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Skippable in-stream ads
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Non-skippable in-stream ads
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In-feed video ads
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Bumper ads
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Outstream ads
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Masthead ads
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Location
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Excluded location (list)
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CPV bidding
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Target Impression Share Bidding
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Bidding/Budget (PPC) 4
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Create relevant ads
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Video Ads
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Analytics19 Topics|1 Quiz
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Google ads analytics (what is)
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Where to find
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Link Gads to Analytics
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Export data from Google Analytics to GAds reports
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Wasted Spend
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Google Ads metrics
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Quality Score (Google Ads metrics)
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Impression Share (5)
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Click-Through Rate (CTR)
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Account Activity
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Impressions (5)
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CPC
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Setting goals (5)
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Maximum bid
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Quality score (Setting goals)
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Google ads ad ranks
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Long-tail keywords
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Text Ad Optimization
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Conversions
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Google ads analytics (what is)
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GAds Optimization8 Topics|1 Quiz
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Audience Manager8 Topics|1 Quiz
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GAds tools and settings26 Topics|1 Quiz
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Google Ads tools and settings
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Account management tools
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Google Analytics
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Ad Preview and Diagnosis
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Display Planner
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Keyword tools
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Keyword Planner
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SEMrush
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KWFinder
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Ahrefs Keyword Explorer
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GrowthBar
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Long Tail Pro
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Majestic
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Keyword Tool
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Moz Keyword Explorer
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SpyFu
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Bid and budget management tools
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WordStream PPC Advisor
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Optmyzr
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Bing Ad Editor
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Marin
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Acquisio
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Canva
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Facebook Ad Gallery
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AdEspresso
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Google ads Editor
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Google Ads tools and settings
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Google Ads and Facebook9 Topics|1 Quiz
Quizzes
Participants 18
- Anna
- Popova
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Long Tail Pro
01.02.2022
Long Tail Pro is a keyword research software that allows you to do detailed keyword research with a user-friendly interface. It provides really valuable, detailed information to help you to choose keywords to focus on, and even find available website addresses based on these keywords.
The Long Tail Pro works on three tried and tested methods of keyword research. These include:
- Finding keywords right from the scratch;
- Finding keywords from competitors, and;
- Manual data collection of the keywords that are already found in the list.
Long Tail Pro Tool primarily works in four segments. These include:
- Keyword Research;
- SERP Analysis;
- Rank Tracking;
- Backlink Analysis.
How to manage your Long Tail Pro keyword results
Depending on the popularity of your keywords and the filters you have set, you might find that you are faced with hundreds of results.Long Tail Pro makes it easy to manage these results and make them useful.
You will see that there is a column for each of the filters you set when you started the search. You can order the results using the columns. So, if you want to see the results with the longest phrases first, click on ‘Number of Words’. This will display the results with the shortest phrases first – just click again, and you will see the longest phrases at the top of the results.
You can also filter by keyword. For instance, you might only want to see results that contain the word ‘strategy’. You do this by typing the word into ‘Filter by keyword’ in the Keywords column.
When you find the long tail keywords you like you can then view the Google search results for these keywords. You are displayed a list of the top 10 results together with very useful information such as:
- Page authority – A web page goes up in authority when it gets good quality links to it (there are other factors that contribute to but links is the main one);
- Domain authority – This is overall authority of the website;
- Page links – The number of links to content in the search result;
- Juice links – The number of authority links, not all links are useful;
- Mozarrowrank – A ranking of a website provided by a company called ‘Moz’arrow. More authoritative sites have a higher rating;
- Page rank – A number from 1 to 10 provided by Google. This gives an indicator of the importance of the page. As Google hasn’t updated this for a long time don’t focus too much on this;
- Age of site – Older sites tend to rank better so you’ll see the older sites get a higher number.
Long Tail Pro Features
- Long Tail Pro Tool helps you create an array of projects. With this, you can have distinct campaigns for different sites.
- With the help of this tool, you can generate the keywords based on your seed keyword.
- The tool helps you in exporting the keywords to an Excel spreadsheet.
- You can import keywords into the Long Tail Pro tool.
- It helps you search for some long-tail high-CPC keywords which are extremely helpful in increasing the AdSense revenue.
- You can look for the available domains. In case you are creating a micro-niche blog, you can take help from the Long Tail Pro tool and seek some suggestions on some available keyword-rich domain names.
- It helps you check the ranking of your keywords on prominent search engines like Google, Yahoo, and Bing.
- It is a good keyword competition checker.
- You can favorite best keywords.