Ahrefs Keyword Explorer

Keywords Explorer runs on the world’s largest third-party database of search queries.

When entering multiple keywords, Keywords Explorer will take 10 of the most popular keywords and generate thousands of ideas in six different ways:

• Phrase match — phrases that contain your target keyword.
• Having the same terms — ideas that contain all the terms in your target keyword (in any order).
• Also rank for — keywords for which the top-ranking pages also rank for.
• Search suggestions — queries suggested via ‘autocomplete’ when searching for your target keyword.
• Newly discovered — search queries that were added to our database recently.
• Questions — phrased as a question.

Get keyword ideas for ten different search engines, including YouTube, Amazon, Bing, Yandex, Baidu

Google is not the only search engine around; it’s merely the largest. With clickstream data, we can estimate the popularity of search queries in nine other search engines:

Whether you’re marketing on YouTube, Amazon, Bing or other search engines, you now have a source of reliable keyword data you can trust.

Easily find and prioritize the best keywords using a variety of filters

Filter by search volume, Keyword Difficulty, the presence of SERP features in the search results, and more.

Combine filters to further refine the results.

Check “Keyword Difficulty” score

Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest.

The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results.

Use advanced metrics for deeper insights

Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest.

• Clicks — shows the average monthly number of clicks on the search results for your target keyword.
• Clicks Per Search — shows how many different search results people click, on average, after searching for this keyword.
• % of Clicks — shows what percentage of searches for a given keyword result in clicks on the search results.
• % of Paid Clicks vs Organic Clicks — shows how clicks on the search results are distributed between paid and organic results.
• Return Rate — a unique Ahrefs metric that compares which keyword gets more repeat searches using a relative scale.

See the “Parent Topic” for your target keyword

A single page can rank for hundreds of related keywords. Parent Topic determines if you can rank for your target keyword while targeting a more general topic on your page instead.

Review the current SERP and ranking history of top-ranking results

The “SERP overview” report in Keywords Explorer lets you see the top-ranking results, along with all their SEO metrics, at a glance. This is the only report of its kind that brings important SEO metrics like backlinks, organic traffic and organic keywords together.

You can quickly assess the SERP and understand why these pages rank where they do.

The “SERP position history” report shows you the ranking history of the pages that currently occupy the top 5 positions in the search results. You can use this to identify SERP volatility.

See the true traffic potential for your keyword

A single page can rank for thousands of related search queries and attracts search traffic from all of them.

With the SERP Overview report, you can see how much search traffic a top-ranking page is receiving.

Use lists to save your keyword ideas for later

Save and segment keywords into lists for future reference. Revisit them anytime with just one click.