Inf. Test Goal set up

Which techniques are used for goals attainment?

a) SMART, OGSM
b) OGSM, AGILE
c) SMART, BSQ
d) BSQ, AGILE

Letter “S” stands for

a) “small” in SMART
b) “specific” in BSQ
c) both are correct
d) both are wrong

What is the target audience?

a) a specific group of consumers most likely to want your product or service
b) people who bought your product
c) people who know about your brand
d) all options are correct

What is the first step of audience research?

a) analyze competitors
b) collect data about your customer
c) create personas
d) identify industry trends

What is NOT a type of Location-Based Marketing?

a) Geotargeting
b) Geoforcing
c) Geofencing
d) Geo-Conquesting

Why is location important in marketing?

a) to reach relevant audiences
b) to improve the user experience
c) to understand consumers better
d) all options are correct

Which group is distributed by the age of 35-50?

a) Baby Boomers
b) Generation X
c) Generation Y
d) Generation Z

Which group is more suitable for memes,quizzes and imagery?

a) Baby Boomers
b) Generation X
c) Generation Y
d) Generation Z

Why is interest targeting important?

a) to deliver your ads to your target people
b) to stay close to your audience
c) both are correct
d) both are wrong

What is the main role of audience interests in influence marketing?

a) it sais a lot about the audience
b) it helps in finding the right person for ads campaign
c) it is a crusial metric in analysis
d) no right answer

Why is essential to know the demographics if starting a multilingual campaign?

a) It is essential for local businesses to grow global
b) To develop a correct promotional campaign
c) To create infographics before starting working with marketing plan
d) To look for international influencers

Why you should not rely on machine translation?

a) It is too costly to use
b) Not available in particular countries
c) Machine translation is not always correct
d) It translates only to certain languages

Do all companies need to know the gender of their audience?

a) Every company needs to know
b) Only companies whose services are aimed at men or women need to know.
c) Only small businesses need to know
d) It doesn't matter

Does it make sense to choose a male influencer if your target audience is women?

a) Yes, if he has a lot of followers
b) Yes, if most of his audience is women
c) Yes, because your proposal may be of interest to men as well
d) No

Influencer Marketing

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Participants 286

02.02.2022

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