Inf. Test Advertising

You can choose the influencers:

a) that you like
b) by follower count
c) based on content or niche
d) answers 'b' and 'c' are correct

For B2B business it’s better to find:

a) Instagram influencer
b) YouTube influencer
c) LinkedIn influencer
d) TikTok influencer

Which social media is better to broadcast your videos?

a) YouTube and Instagram
b) YouTube, Instagram and TikTok
c) YouTube and TikTok
d) TikTok and Instagram

How many consumers make a purchase after seeing a branded video on social media?

a) 60%
b) 55%
c) 80%
d) 64%

Why are stories considered more digestible content?

a) content is short and more relatable for users
b) it has a call to action
c) it's transparent and more understandable
d) it's cost effective

Describe segments in Instagram Stories

a) frequency of posting
b) stickers
c) carousel format
d) amount of people showed

Which type of a marketing campagn/post is focused around central theme?

a) sweepstakes
b) giveaways
c) hashtag campaigns
d) product placements

Which post type includes sharing branded content in someone’s network?

a) brand ambassador
b) sponsored posts
c) gift posts
c) gift posts d) guest blogging

What is a shoutout?

a) video where an influencer mentions product during one of her videos
b) video review
c) layout with description
d) product photo

What is the value of a Shout-Out video?

a) attract the attention of a buyer
b) evoke a reaction from the audience
c) showcase a product
d) present the product in a quality manner and sell it

What are product reviews?

a) are an essential part of an online store’s branding and marketing
b) product description
c) geolocation overview
d) article describing

What is the most important point in writing an article?

a) great photos and qualitative description
b) short story about the product
c) compare other products
d) very long description

What Types of Placement options did you learn?

a) verbal exposure
b) promotion
c) brand awareness
d) all options are correct

What benefits allow Product placement?

a) reduce brand awareness
b) interest the audience without causing discomfort
с) conduct an audience analysis
d) increase CFT

Influencer Marketing

Quizzes

Participants 286

02.02.2022

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