What Is On-Page SEO

On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing, and other search engines.

Why do you need On-page SEO?

On-page SEO leads to higher search rankings, increased traffic to your site, and more conversions. The results of on-page SEO take time, but once your on-page SEO strategy gets off the ground, it can make your online rankings and sales soar.

Does traditional on-page SEO still make a difference in 2022? Yup!

In fact, Google’s own “How Search Works” report states that:

Even though Google is MUCH smarter than it was back in the day, they still use old-school stuff (like looking for a specific keyword on your page).

What on-page SEO ranking factors should I optimize?

With on-page SEO, you have several ranking factors. You want to optimize all these factors. Taking the time to optimize each of these factors will improve your rankings in search results and make your website more competitive and difficult to beat.

On-page optimization factors you should focus on include:

• URL
• Title tag
• Meta description
• Heading tags
• Alt tags
• Keywords
• Behavioural factors: direct website visits, time on page
• Content
• Speed
• Internal linking
• Images
• Mobile-friendliness

Example of some on-page SEO action items include:

• Optimizing your title tags and meta descriptions
• Writing in-depth, quality content
• Cleaning up your site’s code
• Streamlining your site’s navigation
• Speeding up your website