Commercial Keywords

What are commercial keywords?

Commercial keywords are the keywords that the user is looking for to find the service or product. They are interested in getting a more holistic view of different services or products available for solving their problem.

Example: Some of the examples include;

• Reviews: iPhone 10 Max Review or Grammarly reviews
• Alternatives: If someone is looking for alternatives, there is a high chance that they want to find a reliable solution to this problem. Grammarly Alternatives, Medium Alternatives, Substack Alternatives, Google Analytics like Sites. These all come into commercial keywords.
• Something that is related to product specifications like iPad storage size should I get?
• A comparison between two products. When someone is comparing two products of different companies, that is where they are deciding to select a product.

How do you find commercial keywords?

Using Google autosuggestions to find commercial keywords

Let’s say you use keywords like “Buy Cheap Guitars” then add alphabets to start a new word and let Google suggest some new keywords for you. Here is an example of this;

Google autosuggestions 

Using keyword researching tools to find commercial keywords:

Keyword researching tools like SEMrush or AHREFs could be used for finding commercial keywords. Whenever you search for a website name on these SEO tools, they give you a percentage of their informational, commercial, transactional, and navigational keywords.

You can search your competitor’s website with these tools and find out the commercial keywords for targeting in your very next blog post.

Until now we have learned how to generate great commercial intent keyword ideas using Semrush. Now, let’s move ahead to some more tips to generate a lot more ideas than what we have already covered.

1. Conduct a Google search with your main keyword query “buy guitars online”, and you will see product listing ads. These ads are a great way to identify branded keyword phrases that might be a good choice to include in your report provided you are selling them.

Some of the examples of hot selling guitar brands that I uncovered using this tactic are:

• Gibsons 
• Dolphin
• Les Paul
• Yamaha
• Epiphone
• Stagg etc. 

You can identify and include all the brands that you are selling. Now, scroll down to the bottom of the search page, and you will see a carousel like the one displayed below:

From this carousel of “guitar type”, you can have an idea of the popular guitar types. Make a list and add the intent words “buy”, “sale”, “offer” etc. to them in order to generate your own keyword phrases based on the types of guitar. Repeat the Semrush search discussed above to uncover the potential search volume of such keywords.

Right beneath the guitar type carousel, you will see the “searches related to” section:

Identify even more popular keyword phrases using these suggestions from Google. For example, if you have a physical store then it makes sense to get your website ranked on top if someone searches using the keyword “guitar stores near me”. 

2. Repeat a Google search with your main keyword query “buy guitars online” + the first alphabet (A), then continue the search with the remaining 25 letters of the English Alphabet.

• “Buy guitars online a…”
• “Buy guitars online b…”
• “Buy guitars online c…”
• “Buy guitars online d…”

This search will uncover all the autocomplete keywords. In the screenshot below, we identified 2 more keywords – “buy guitars online cheap” and “buy guitars online cash on delivery” from the search “buy guitars online c”. If you do international shipping then “buy guitars online Canada” can also be a good choice. (Alternatively, you can also use the tool keywordtool.io to do this research).

3. Remove the intent keyword phrase from your main keyword and enter the query in the Google search. In this case, the query “guitars” is the one that we will search.

We can immediately identify that the main search query also has a commercial intent behind it because the top organic listings are from stores selling guitars online. This is a great way to determine whether your base keyword/s have a strong buying intent or not.

4. Login to Adwords and visit Keyword Planner. Now, enter your main keywords and see the Cost Per Click (CPC) or the suggested bid. The greater the value means the advertisers are willing to spend more on that keyword. This is a great indicator that the keyword might have a strong commercial intent.