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Influencer marketing is fast becoming a cornerstone of modern-day advertising—according to a study cited in Adweek, 75% of companies are currently using influencer marketing to reach new audiences and engage with existing customers, and 84% of companies plan on implementing an influencer marketing strategy in the next 12 months. To help brands differentiate between the different types of influencer campaigns and determine which strategy (or combination of strategies) will see the most success, we’ve compiled a list of the five types of influencer marketing campaigns that brands can run to increase brand awareness, drive social growth, and boost campaign ROI.

Sponsored post

Sponsored posts are classic and straightforward. It is the most popular influencer marketing campaign type. Even if your content is excellent, there is a significant risk that your content will never attract enough traction without influencers posting them. Sponsored posts work as brands sponsor the influencer to create promotional content for them. A brand should provide the guidelines, expectations, or themes from your brand, so the influencers will know what you want them to do. As influencers are active on many social media channels, and some of them even own private blogs or websites, you can push your brand image everywhere continuously by collaborating with well-known and reliable people. The compensation for influencers, except for payment, can be either a free or discounted product in exchange for promotion.

Guest Blogging

Guest blogging can be a very effective way promoting your brand by collaborating with influencers. This method is simple and unique where you just have to find some influencers in your niche who is also writing blogs and accepting blogs. Guest blogging can be done in two ways. One is to accept guest posts to your blog.  Guest blogging increases your exposure and thereby improves brand awareness. The guest blogger is prone to share your post in his network which promotes your brand and thereby driving traffic to the blog post. Second is to submit your post to websites and blogs that relate to your industry. Find influencers and publishers who are ready to post articles about your industry and reach out to them regarding submitting a guest post. It will increase your authority and credibility and also expose your brand to potential new followers and customers.

Theme/Hashtag campaigns

Focusing each influencer marketing campaign around a central theme or hashtag is a great way for brands to create campaign momentum, build cohesion with other facets of the campaign running on other social media platforms, and encourage consumers to get involved by using a brand’s hashtag in user-generated content. Developing and implementing an influencer marketing campaign around a memorable branded hashtag is one of the best ways brands can facilitate a genuine social conversation and increase brand exposure, especially if the hashtag happens to go viral.

Host Giveaways

Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are very popular due to the simplicity and the mutual benefit that it brings along with it. Hosting giveaways give a high amount of guaranteed growth in the form of social actions such as follow, like, share, retweet and comment. This also brings a great degree of obvious benefits such as brand awareness generated due to the high creativity of the influencer content. Running a giveaway campaign is very simple where the influencer asks the audience simple things such as enter their emails,  like a post, comment on a post, answer some questions in a contest, after which the winner is selected and the winning prize is announced. For example a great way to get followers join the giveaway contest is to ask them to tag their friends on social media to enter a contest.