Inf. Test Preparation

How can you find influencers?

a) Through Google search
b) By using hashtags
c) Through influencer marketing platforms
d) All these ways

With an influencer marketing platform you will be able to:

a) Filter mentions
b) Search hashtags by top, recent, and reels
c) Find influencers that match your target audience
d) Buy followers

What’s the safe number to estimate while calculating potential conversions?

a) 3%
b) 10%
c) 1%
d) 5%

What do you start with if calculating how much are you willing to pay to an influencer?

a) Audience Quality
b) LifeTime Value
c) Customer Acquisition Cost
d) Media Value of the post

Which match with the influencer is important?

a) Interest
b) Audience
c) Number of followers
d) All of the above

What is the best engagement for an influencer with 50k followers?

a) It depends on the niche
b) 5%
c) 3%
d) 7%

How many hashtags should you use for Instagram?

a) 5-10
b) 10-15
c) 15-20
d) 20-25

What tools can you use for hashtag analysis and monitoring?

a) Google Analytics
b) Mentions
c) Brand 24
d) Sketch

Nano influencers have:

a) From 1k to 10k followers
b) Less than 10k followers
c) Less than 1k followers
d) From 10k to 50k followers

What’s the main advantage of nano and micro influencers?

a) Smaller, but more targeted audience
b) A huge range of followers
c) High level of engagement
d) Not too strong loyalty level

Who does the community of nano influencers consist of?

a) Family
b) Friends
c) People with the same interests
d) All of the above

Nano influencers’ engagement rate is:

a) higher
b) lower
c) the same as micro-influencers
d) the same as celebrities

It is better to cooperate with:

a) Micro influencers
b) Nano influencers
c) Celebrities
d) Micro and nano influencers

What are the types of influencers?

a) Micro and nano influencers
b) Micro influencers and celebrities
c) Celebrities, micro and nano influencers
d) Celebrities

Influencer Marketing

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Participants 286

02.02.2022

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