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PPC
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Gads account organization9 Topics|1 Quiz
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Search ads36 Topics|1 Quiz
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Campaign creation
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Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)
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Location
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Language
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Start / End date
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Networks
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Bid strategy
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Target cost per action (CPA)
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Target return on ad spend (ROAS) (PPC)
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Maximize Conversions (PPC)
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Maximize Conversion Value
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Enhanced cost per click
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Keyword Strategy
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Keyword Research
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Keyword match types
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Exact match
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Phrase match
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Broad Match
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Negative Keywords
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Search terms
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Keywords Adding
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NKW list
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Managing Search Terms
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Long-Tail Keywords
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Create ad groups
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Keyword structure
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SKAG
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Single keyword ad groups
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SKAG`s main benefits
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Drawbacks to using SKAG KW groups
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A-B testing
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Adding a target URL
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Write and start PPC Ads
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Titles
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Descriptions
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Headlines
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Campaign creation
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Display Ads16 Topics|1 Quiz
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Video Ads17 Topics|1 Quiz
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Video Ads
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Choosing a goal
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Choosing Ads Format
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Settings (formats, location, budget)
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Formats
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Skippable in-stream ads
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Non-skippable in-stream ads
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In-feed video ads
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Bumper ads
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Outstream ads
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Masthead ads
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Location
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Excluded location (list)
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CPV bidding
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Target Impression Share Bidding
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Bidding/Budget (PPC) 4
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Create relevant ads
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Video Ads
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Analytics19 Topics|1 Quiz
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Google ads analytics (what is)
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Where to find
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Link Gads to Analytics
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Export data from Google Analytics to GAds reports
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Wasted Spend
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Google Ads metrics
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Quality Score (Google Ads metrics)
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Impression Share (5)
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Click-Through Rate (CTR)
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Account Activity
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Impressions (5)
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CPC
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Setting goals (5)
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Maximum bid
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Quality score (Setting goals)
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Google ads ad ranks
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Long-tail keywords
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Text Ad Optimization
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Conversions
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Google ads analytics (what is)
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GAds Optimization8 Topics|1 Quiz
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Audience Manager8 Topics|1 Quiz
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GAds tools and settings26 Topics|1 Quiz
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Google Ads tools and settings
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Account management tools
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Google Analytics
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Ad Preview and Diagnosis
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Display Planner
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Keyword tools
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Keyword Planner
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SEMrush
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KWFinder
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Ahrefs Keyword Explorer
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GrowthBar
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Long Tail Pro
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Majestic
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Keyword Tool
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Moz Keyword Explorer
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SpyFu
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Bid and budget management tools
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WordStream PPC Advisor
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Optmyzr
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Bing Ad Editor
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Marin
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Acquisio
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Canva
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Facebook Ad Gallery
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AdEspresso
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Google ads Editor
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Google Ads tools and settings
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Google Ads and Facebook9 Topics|1 Quiz
Quizzes
Participants 18
- Anna
- Popova
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Step 1: Launch Google Analytics Website
The first step is to go to Google Analytics website and login to your account.
Next, on the right top corner, click on Sign in to Analytics.
Step 2: Enter Your Email or Phone
After clicking on the link, you’ll be taken to a screen where you can enter your Google account email address. You can also use your phone number to login. Click Next to continue.
Make sure you enter the account that you used to create a Google Analytics account. Otherwise, you won’t be able to see your data.
Step 3: Enter Your Password
Next, you’ll have to enter the password of your selected account. Click Next once you’re done.
You’ve now successfully logged in to your Google Analytics account. You can view different reports and access data to understand your users and check your site’s performance.