PPC
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Gads account organization9 Topics|1 Quiz
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Search ads36 Topics|1 Quiz
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Campaign creation
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Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)
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Location
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Language
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Start / End date
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Networks
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Bid strategy
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Target cost per action (CPA)
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Target return on ad spend (ROAS) (PPC)
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Maximize Conversions (PPC)
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Maximize Conversion Value
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Enhanced cost per click
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Keyword Strategy
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Keyword Research
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Keyword match types
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Exact match
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Phrase match
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Broad Match
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Negative Keywords
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Search terms
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Keywords Adding
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NKW list
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Managing Search Terms
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Long-Tail Keywords
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Create ad groups
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Keyword structure
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SKAG
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Single keyword ad groups
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SKAG`s main benefits
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Drawbacks to using SKAG KW groups
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A-B testing
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Adding a target URL
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Write and start PPC Ads
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Titles
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Descriptions
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Headlines
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Campaign creation
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Display Ads16 Topics|1 Quiz
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Video Ads17 Topics|1 Quiz
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Video Ads
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Choosing a goal
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Choosing Ads Format
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Settings (formats, location, budget)
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Formats
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Skippable in-stream ads
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Non-skippable in-stream ads
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In-feed video ads
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Bumper ads
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Outstream ads
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Masthead ads
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Location
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Excluded location (list)
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CPV bidding
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Target Impression Share Bidding
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Bidding/Budget (PPC) 4
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Create relevant ads
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Video Ads
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Analytics19 Topics|1 Quiz
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Google ads analytics (what is)
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Where to find
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Link Gads to Analytics
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Export data from Google Analytics to GAds reports
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Wasted Spend
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Google Ads metrics
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Quality Score (Google Ads metrics)
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Impression Share (5)
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Click-Through Rate (CTR)
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Account Activity
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Impressions (5)
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CPC
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Setting goals (5)
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Maximum bid
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Quality score (Setting goals)
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Google ads ad ranks
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Long-tail keywords
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Text Ad Optimization
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Conversions
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Google ads analytics (what is)
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GAds Optimization8 Topics|1 Quiz
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Audience Manager8 Topics|1 Quiz
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GAds tools and settings26 Topics|1 Quiz
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Google Ads tools and settings
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Account management tools
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Google Analytics
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Ad Preview and Diagnosis
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Display Planner
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Keyword tools
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Keyword Planner
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SEMrush
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KWFinder
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Ahrefs Keyword Explorer
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GrowthBar
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Long Tail Pro
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Majestic
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Keyword Tool
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Moz Keyword Explorer
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SpyFu
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Bid and budget management tools
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WordStream PPC Advisor
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Optmyzr
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Bing Ad Editor
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Marin
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Acquisio
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Canva
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Facebook Ad Gallery
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AdEspresso
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Google ads Editor
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Google Ads tools and settings
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Google Ads and Facebook9 Topics|1 Quiz
Quizzes
Participants 18
- Anna
- Popova
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Manage access
31.01.2022
By sharing access to your Google Ads account, you can work with other people in your business on the same Google Ads account. Once you’ve granted access, you can edit a user’s access level, or you can always remove access later on. You can either add someone to your Google Ads account as a user yourself or approve request for access.
Step-by-step instruction on how to grant, accept, remove or edit access to Google Ads account:
Manage access to your Google Ads account
Each time you grant access to your Google Ads Account, you’ll be able to select which features the user can impact by assigning an access level.
Here you can find all access levels for Google Ads account:
About access levels in your Google Ads Account
Google Ads Application Programming Interface (API)
The instrument that enables programmatically creating accounts, managing account hierarchies, and setting some account-level options is Google Ads API.
The Google Ads API lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex Google Ads accounts and campaigns.
The Google Ads API could be used for:
- Automatically generate keywords, ad text, landing pages, and custom reports.
- Integrate Google Ads data with your inventory system to manage campaigns based on stock.
- Develop additional tools and applications to help you manage accounts.
- Create an Account
- Link to Manager Accounts
- List all accounts that you have direct access to with your current credentials.
- Get the account hierarchy of your manager account.
- Managing User Access