Acquisio

Acquisio is pay-per-click management software which is used by marketers, agencies, and local search engine marketing sellers to scale their PPC advertising campaign platforms like Google, Bing, and Facebook. Acquisio is also known to handle multiple PPC engines and has a powerful reporting system. This software PPC management tool is good for people managing large/multiple accounts across different search engines and need to do quick reporting.
Moreover, Acquisio has been focusing its efforts on adding value to the PPC industry, workflow automation tools, data connectors, omni-channel reporting capabilities and machine learning based on bid and budget management.

How Acquisio works?

To make this software work for your PPC management campaign, you first need to sign up for Acquisio. After signing up, you will have access to an online dashboard like AdWords and Bing Ad Centre. Now you need to get started by synchronizing your accounts and let Acquisio know which ad campaign you want to monitor. Marketers use Acquisio’s ground-breaking AI-powered bid and budget management technology to bring more clicks at a lower cost per click.
Furthermore, Acquisio is an advanced machine learning technology software which organizations use to scale their PPC campaigns and manage client’s accounts without having to hire additional staff.
Acquisio is the perfect platform to manage pay-per-click campaigns by giving you the ability to track KPIs and to measure the success. You can even create custom rules using Acquisio’s Bid and Budget Management tool that triggers automatic enhancements or alerts based on the campaign performance. These sophisticated algorithms, which feature a near real-time ability to make amendments, are made even more intelligent with the inclusion of call data.The end result is that your pay-per-click budget is being spent more efficiently.

Acquisio PPC management software offers you a complete suite of services such as:
– Machine learning
Acquisio is a ground-breaking machine learning technology which can be used to automate bid and budget management decisions. This basically empowers campaign managers to do great in their marketing management work.
– Workflow Automation
This includes better analysis, campaign cloning, reporting, and omni-channel custom reporting. This feature also include custom dashboard KPI to review a cross-account snapshot of your account.
– Omni-channel reporting
Here marketers are allow to build custom columns and provide easily understandable reports to the clients. You also schedule report and control when your clients receive up-to-date omni-channel report.
– Campaign Cloning
To sync ad platforms with less additional efforts, mirror campaigns from Google and Bing ads are used.
– Integrations
Here marketers can accumulate date from any data source to offer high valuable and understanding omni-channel reports to the clients.
– Acquisio Social
Through this service, you can easily handle your Facebook and Instagram ad campaign management. You can also review and optimize the campaigns to ensure that you’re targeting the right audience.
– API
Application Programming Interface (API). This service enables marketers to tightly amalgamate their digital products into their existing business process and promote them online.
– Managed Services
Acquisio software deliver high-performance display campaigns for advertisers and brand marketers to manage their various activities online.

Benefits of Using Acquisio

• Tell prospects their expected clicks, conversions, and even personalized campaign ROI. Within their local product, the Lead and Traffic Estimator can tell your sales team exactly how many leads a prospect can expect from their campaign.
• Modify and adapt campaigns or templates anytime. Leverage dynamic replacement variables to differentiate and highlight the needs of each customer. Manage and organize your search campaigns with agility.
• Workbench is your one-stop shop for reviewing and updating campaign progress or structure across publishers. Customize columns, date ranges, and more to easily analyze trends and optimize performance. Apply advanced filters and save preferred account configurations.
• Acquisio Turing is the machine learning optimization suite that never stops searching for ways to get better campaign results.
• Automatically attribute offline calls to PPC campaigns and keywords with call tracking connectors.
• Schedule reports to be sent out to select recipients on specific days every month so you never forget another report.

The Top Features of Acquisio

• Sell: Local SEM Sales Tools
• Launch: Ad Campaign Creation at Scale
• Manage: Cross-Platform Budgets, KPIs & More
• Optimize: AI Campaign Performance Tools
• Integrate: APIs, Add-Ons & Data Connectors
• Report: Cross Publisher Reporting & Analytics