Ad Preview and Diagnosis

A tool in your account that helps identify why your ad or ad extension might not be appearing. The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads and extensions are appearing for your keyword. Once you enter a search term and other criteria like language and location, the tool will tell you whether your ad is eligible to appear in that situation.

• The Ad Preview and Diagnosis tool suggests search term auto-completions as you type. Suggestions come from keywords with impressions in your account, and are ordered by volume.
• Use this tool to check if your ad extension is showing with an ad for a particular keyword. If any of your extensions aren’t showing, the tool will tell you what might be causing them not to show.
• Use the ‘Share this search’ feature to bookmark specific searches or to send the URL to colleagues or clients so they can view Google search results for this particular search as well. Keep in mind that the search results returned by this tool may change over time. For example, a preview of your ad may no longer appear in the tool when your campaign reaches its average daily budget.

​If you want to see how your ad appears in search results, it’s better to use this tool than to do a search on Google. You’ll see the exact same results as a Google search but it won’t affect your performance stats by accumulating ad impressions every time you search for your ad.

To use the Ad Preview and Diagnosis tool, click the tools icon at the top right of your Google Ads account then click on Ad Preview and Diagnosis under the ‘Planning’ section. 

Before you begin

• If you’ve just created or changed an ad, remember that it might need to be reviewed and approved by Google before it’s eligible to run. 
• Make sure your ad, ad group, and campaign are turned on enabled. 
• Keep in mind that the Ad Preview and Diagnosis tool only finds ads on the Google Search Network. The tool is not able to locate your specific ad on the Display Network.

 

What is Ad Preview and Diagnosis and why is it better than using Google Search?

It is a tool in Google Ads and you can find it in the upper menu under Tools icon. After clicking on it you can check if your ads are running well or if they are not running at all and why not.

After you click on it, you can type in your keyword, choose the location and device where you want to preview your ad. After that, you can see if there is any problem with your ads and how to fix it.

And why should you use Ad preview tool instead of Google Search? Well, the answer is simple. You don’t want to mess with campaign metrics when you are testing multiple keywords. You impressions rise and your CTR sinks down.