Pixel-Based

The Facebook Pixel is a piece of code you can install on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

You can use the Facebook Pixel code to track events on:

• Pageviews
• Time on page
• Scroll depth
• Add to cart
• Purchase
• And more

Additionally, it can be used to create retargeting campaigns and remarketing to people who have taken a desired action or visited a specific page on your website.

In short, the Facebook Pixel:

• Lives on your website
• Tracks visitors as they interact with your webpages
• Gives you the ability to build custom audiences for retargeting
• And enables you to track the ROI of your Facebook and Instagram campaigns

How the Facebook pixel works

When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took an action after seeing your Facebook ad. You’ll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimisation.

How do you get a Facebook Pixel?

1. Open Events Manager from our Facebook Ads Manager dashboard. 
2. Click Connect to Data Sources and choose Web.
3. Select the Facebook Pixel and click Connect.
4. Add a name for your pixel. 
5. Enter your website URL and click Continue.  

How many Facebook Pixels do you need?

Facebook allows you to create up to 100 pixels in your account. However, you don’t need that many pixels unless you have hundreds of websites with different audiences. One Facebook Pixel with sufficient data is enough to improve ad targeting and create more effective Facebook ads.