Headlines

People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service writing all words with the capital letter.. The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.

How it works

The more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance.

After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Unlike expanded text ads, you can provide up to 15 headlines and 4 descriptions for a single responsive search ad.

Next, in any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Part of your ad text may automatically appear in bold when it matches or closely matches a user’s search query. Over time, Google Ads will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.

Explanation

Benefits of responsive search ads::

Flexibility: Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.

Relevance: Save time by providing multiple headline and description options. Then let Google ads show the most relevant combinations to your customers.

If Gina uses responsive search ads, she could derive greater flexibility and more relevance.

Given above is the answer and explanation for the question Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads?

• Additional Resources:

https://support.google.com/google-ads/answer/7684791?hl=en